Principal Analyst

About Informa TechTarget Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI. With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first‑party audience members, Informa TechTarget has a unique understanding of and insight into technology markets. Underpinned by those audiences and their data, we offer expert‑led, data‑driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with: Trusted information that shapes the industry and informs investment Intelligence and advice that guides and influences strategy Advertising that grows reputation and establishes thought leadership Custom content that engages and prompts action Intent and demand generation that more precisely targets and converts Job Description Omdia is looking for a Principal Analyst to join our highly respected advisory team which supports the world’s largest Fortune technology companies. In this role you will work in an experienced global team that specializes in the technology partner ecosystem landscape and will have a specific focus on the North American partner ecosystem. You will assess how technology companies go to market through partnerships across a complex, dynamic region. Additionally, you will play an integral role in further evolving the offering, assisting in sales and marketing activities to drive client acquisition, as well as collaborating on driving and executing the overall research agenda. You will be expected to build up a strong knowledge of the North American landscape and strive to become a thought leader that this community can rely on. Main duties Support the annual research agenda for the Channels North America service, and aligning with sister research programs in other regions Conduct on‑going primary research, including contacting companies for briefings to develop an understanding of their North American channel strategies. Write short reports, blogs and develop presentations on trends pertaining to the North American ecosystem. Connect with vendor analyst relations teams to ensure inclusion in briefings, events, and media releases Support sales and marketing activities to get new clients to subscribe to the research program. Respond to client requests, working with account managers to ensure research needs are met Participate in client engagements, demonstrating a depth of knowledge in SaaS Potential to manage research analysts that are supporting the service, serving as a mentor, reviewing their work, and setting objectives Be available to attend briefings, meetings, trade shows and conferences across the region; foreign travel likely Qualifications We are looking for someone with the following attributes: You are keen to learn about the North American technology channel ecosystem and build your reputation as an expert in this field. You are self‑disciplined to meet deadlines and operate with minimal supervision. You are hungry and ambitious and want to see this research program continue to be a successful product Omdia. You know how to work with data, but also understand that insights come from expertise derived from primary research from conversations with your network. You are very focused on developing and fostering your network of contacts throughout the region. You are interested in technology and want to stay at the cutting edge. You are excited to learn more about different parts of the technology industry and to use your insights to guide industry executives. You have an opinion on the subject and are happy to share it. You possess a business acumen to ascertain the relationships between products and strategy and overall business performance. You are keen to promote your insights to clients and the wider industry. You understand that good communication comes in a variety of mediums including reports, blogs, presentations, webinars and conversations. Through these different means, you will ensure that you effectively communicate your analysis to key stakeholders. You will work in a global virtual team so must be able to forge relationships over video. You are disciplined to work with minimal supervision when executing your primary objectives. What is required of a candidate? Proven professional experience in the fields of market research, consulting, journalism, or a relevant role within a technology company preferred. Ability to travel domestically and internationally. Strong writing acumen. Strong speaker/presenter. Excellent Microsoft Office skills, including Excel, PowerPoint and Word. Culturally aware as the role involves working within a global virtual team environment. Our benefits include: Great community: a welcoming culture with in‑person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks Broader impact: take up to four days per year to volunteer, with charity match funding available too Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on‑demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves Time out: annual leave, birthday leave and the chance to work from (almost!) anywhere for up to four weeks a year A flexible range of personal benefits to choose from, plus company funded private medical cover A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more Recognition for great work, with global awards and kudos programmes As an international company, the chance to collaborate with teams around the world The salary range for this role is $100,000 - $115,000 based on experience. TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law. #J-18808-Ljbffr Informa Group Plc.