Executive Director

Position Overview :

The Executive Director is responsible for leading the entire community and supervising all community associates. This includes ensuring there is a positive and safe work environment in which residents are excited to live and team members are excited to work. This position reports to the Regional Vice President.

Key Business Areas:

Morning Pointe has identified key business areas that will delineate the Executive Director areas of responsibility. Obviously, not all aspects of the position’s roles and responsibilities can be incorporated in this list.

Marketing and Community Relations:

1. The ED is the sales leader for the community and will maintain target census level by creating a community sales culture and implementing external marketing plan.
2. Provide daily hands-on leadership in setting and executing sales goals and initiatives based on the company’s sales program; ensuring community meets sales Key Performance Indicators.
3. Participate in special events, marketing efforts and special programs, externally, as well as conducts tours to prospective families and residents.
4. Train all Directors and receptionists on conducting tours in the absence of the Executive Director or Community Relations Director.
5. Create, maintain, and ensure a positive environment throughout the community for residents, family, friends, and all team members, in alignment with the mission of Morning Pointe.
6. Promote positive image and build relationships to ensure favorable community relations.
7. Maintain current competitive analysis for utilization when developing budgets and to maintain competitive knowledge.
8. Participate in all new resident move-ins, including contract signing.

Financial Performance:

1. Review at least monthly community revenue reporting, manage community budget and analyze financial statements, maintain budget accountability, anticipate and minimize negative budget variances and deficits; successfully manage operating expenses.
2. Accountable for meeting Net Operating Income (NOI) goals and budgeted revenue goals as defined by annual budget; review rent roll monthly at a minimum.
3. Implement monthly budgets for each department and ensure spend-downs are maintained.

General / Leadership:

1. High moral and ethical values.
2. Responsibilities include supervision and quality control for all aspects of operations including marketing, staffing, resident care and services, budgeting, safety and building maintenance.
3. Ensure that the director team and associates maintain an environment which focuses on delivery of services by promoting individual resident capabilities through coordination of operations and programming functions for all departments.
4. Ensure that resident’s rights are well established and maintained at all times.
5. Ensure successful implementation of policies, procedures, and programs within the guidelines of state regulations and Morning Pointe policies.
6. Monitor resident, family, and associate satisfaction. Review complaints and grievances and makes written reports of action taken. Discuss such actions with appropriate parties.
7. Lead the community’s strategic planning initiative to establish goals and objectives in response to corporate goals.
8. Provide leadership, training and direction to the community leadership team and create annual development plans for each Director.
9. Inform supervisor and appropriate corporate office associates of any concerns related to the community, residents, or associates. Create reporting structure during absence of Executive Director.
10. Provide recognition and promote a positive and engaging culture for team members, residents, and families.
11. Strive to maintain a safe working environment through the prevention of accidents, the preservation of equipment, and the achievement of safe working practices.
12. Ensure that adequate supplies and equipment are on hand to meet the day-to-day operational needs of the community and residents.
13. With approval from management, responsible for securing annual Continuing Education Units required by the state to hold the appropriate administrator state license (if applicable) as a Morning Pointe Executive Director. Attend all required training, in-service, and staff meetings; participate in workshops, seminars, etc., to keep abreast of current data affecting senior living facilities, as well as to maintain a professional status.

Staff Management:

1. Recruit, hire, retain, and coach high quality teams.
2. Ensure implementation of Morning Pointe staffing model and schedule labor hours consistent with staffing model (minimizing overtime) including proper level of staffing at all times.
3. Provide leadership and direction to all Directors and provide feedback concerning the operation of their departments to assist in eliminating/correcting problem areas, and/or improvement of services.
4. Lead staff meetings to ensure that appropriate information sharing is provided on a continuous basis.
5. Conduct operation meetings with Directors on a regular basis.
6. Maintain a cohesive team environment among departments.
7. Ensure appropriate new hire orientation and monthly in-service training for all associates is conducted while meeting state and corporate in-service training requirements.
8. Direct and evaluate management team during 90-day training period and annual review basis.
9. Approve and ensure that appropriate associate counseling and disciplinary actions occur.
10. Ensure that personnel files are created and maintained for all associates. Ensure record retention system meets state and corporate guidelines.
11. Review and approve bi-weekly payroll processing and ensure maintenance of appropriate documentation. Ensure record retention system meets state and corporate guidelines.
12. Ensure proper administration of Workers’ Compensation and Unemployment Compensation programs.
13. Participate and ensure required coverage for Manager on Duty program.
14. Establish proper reporting protocol is established in your absence.

Operations and Compliance:

1. Assure compliance with local, state and federal regulations. Notify management of any visits by state officials. Give prompt attention to any cited deficiencies.
2. Support and successfully implement all Morning Pointe programs.
3. Approve all move-ins and move-outs.
4. Assist in preparing financial reports as requested.
5. Maintain records and investigate all incidents, accidents, or complaints.
6. Ensure maintenance of mandatory information, contracts, files, chemical specifications, and postings.
7. Review and approve all billing before forwarding to the Home Office.
8. Ensure maintenance of community Disaster Recovery Plan(s).
9. Ensure state regulations, company programs, policies and applicable guidelines are followed by associates, residents, visitors, and the general public.
10. Monitor resident care on a daily basis to ensure daily rounds and quality assurance programs are in place and enforced.
11. Establish and maintain a positive rapport with local and state agencies; ensure the community is survey ready at all times.

Resident Care:

1. Responsible for ensuring specific programs, such as hydration, falls prevention, exercise and others as identified, are coordinated and implemented.
2. Ensure that Director of Nursing builds relationships and strong communication with residents and families to aid in the adjustment to Morning Pointe, identification of needs, concerns and appropriate service plan development for each resident.
3. Participate in care plan conferences as needed in coordination with Director of Nursing to review service plans with residents or families.
4. Ensure necessary ancillary services such as podiatry, dentistry, therapies, pharmacy consultation and similar services.

Resident Engagement:

1. Ensure development of creative and exciting activity programming meeting Morning Pointe requirements with focuses on key aspects of healthy aging and individual preferences.
2. Conduct and/or arrange training to ensure all associates have an understanding of the purpose behind activity programming and special programs such as Morning Pointe in Motion, Meaningful Day, and Best Friends Approach.
3. Participate in activities calendar creation and ensure newsletters are distributed timely to newsletter database.

Dietary Services:

1. Work collaboratively with Food Service Director to ensure dining services meets and/or improves targeted goals for food cost, food quality, and resident satisfaction.
2. Communicate resident dietary feedback to appropriate regional or corporate team members.

Asset Management:

1. Ensure that the community, grounds, and property are maintained at the highest standard of excellence through preventative maintenance systems and programs. View the grounds and community through the eyes of a new visitor.
2. Routinely conduct community rounds with Maintenance Director.
3. Ensure work orders are completed timely to ensure a safe environment and satisfied customers.
4. Participate in interactive emergency drills. Ensure associates have a solid understanding of actions to be taken in emergency situation.

Knowledge, Skills and Abilities:

1. Demonstrated record of success in a leadership capacity.
2. Able to communicate effectively with all levels of associates, residents, family members, guests, vendors, referral sources, and the community at large.
3. Excellent written and verbal communication skills; organizational and time management skills.
4. Intermediate level of computer and technology competency, including Word, Excel, PowerPoint, Outlook, and other Microsoft Windows applications.
5. Passion for working with seniors.
6. Knowledge of customer service principles and practices.
7. Knowledge and understanding of the mission of Morning Pointe Senior Living.

Other Expectations:

1. Perform other related essential duties as assigned.
2. Occasional travel is required and a valid driver’s license and proof of insurability is required.

Education and Experience Requirements:

1. Bachelor's Degree in business administration, health care administration or other relevant course of study. Licensure required by state (if applicable).
2. Strong leadership skills with a minimum of two (2) years' experience in supervising and management.
3. A minimum of two (2) years' experience within a senior living environment or equivalent professional experience.
4. Required experience as an Executive Director in a healthcare setting

Physical Demands:

Frequent lifting, carrying, pushing, pulling, stooping, bending, turning, and stretching. Finger and hand dexterity required. Visual and hearing acuity essential. Ability to understand and carry out written and oral instructions necessary. Ability to perform basic mathematical computations required

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