Associate Director, Growth Marketing

At HelloFresh Group, we are on a mission to revolutionize the way people and pets eat. The Pets Table is passionate about providing every dog—the long-haired, the short-legged, and the spotted alike—a seat at the table, with healthy recipes developed with vets and made from wholesome ingredients that humans trust. We’re incubated within the HelloFresh Group, which provides us the agility of a startup with the resources and support of a global organization.We are looking for a strategic and hands-on Associate Director, Growth Marketing to own our acquisition engine end to end. Reporting to the CMO, it’s a unique opportunity to be a key part of one of the fastest growing pet brands while getting the infrastructure and support of HelloFresh Group (a leader in human food commerce). You will own the bottoms-up marketing budget and plan, steer spend across a diversified channel portfolio, and be directly accountable for growth outcomes (ROI, CAC, Acquisition volume, etc.). You’ll manage a small team as well as external agencies and partners, and work cross-functionally to make sure our growth strategy is aligned with the broader business. If you’re a builder who’s equally comfortable steering a budget model and getting into the weeds of a campaign, this is the perfect role for you.You will…Own a large DTC marketing budget and steer spend allocation across channels to hit growth and efficiency targetsBe accountable for core growth outcomes (ROI, CAC, and conversion volume) across key acquisition channelsSit across and manage strategy and execution for a diversified mix of channels including paid social, search, display, affiliate, influencer, direct mail, CTV and moreOwn relationships with external vendors, agencies, freelancers, affiliates, setting expectations and holding partners accountable for performanceIdentify, test, and scale new/emerging channels and growth opportunities to diversify acquisitionDesign and run tests across creative, discounts, and landing pages — clearly documenting results and building business cases that quantify impactPartner cross-functionally with Creative, Tech, Analytics, and CRM teamsBuild and maintain reporting that tracks performance against targets, surfacing key trends and strategic opportunities to leadershipPresent performance, plans, and recommendations to senior leadership on a regular cadenceJump in hands-on where needed, whether that’s digging into a performance anomaly, onboarding a new vendor, creating Meta ads yourselfYou are…Passionate: you get excited by driving growth and scaling up brands (and you love pets!)A Marketing Generalist: you know what works and what doesn’t. You’ve scaled brands’ budgets and know how to structure ad accounts to achieve profitable growth. You’ve managed 3 or more paid marketing channels with profitable unit economicsA Paid Social Wizard: You live and breathe Meta Ads Manager and know how to scale brands through Paid Social adsAnalytical: data is your friend; you’re able to translate numbers into decisions and strategy. You naturally frame ideas and initiatives in terms of core marketing metrics, not just gut feelCustomer-centric: you understand our customer and can put yourself in their shoes. You consume media with a marketing mindset and apply inspiration to your own workAdaptable: you can context-switch quickly without losing quality or momentumResourceful: you work well both in a team setting and autonomously. You don’t need to wait for clear instructions before you can take action and launch successful initiativesComfortable with ambiguity: you can build structure and process where it doesn’t existEntrepreneurially Minded: you have vision, passion, and imagination; you are not afraid to challenge the status quoYou have…A love for dogs6+ years in growth/performance marketing, including experience owning a marketing budget; background in D2C (subscription a plus)Direct experience managing a multi-channel acquisition mix (hands-on-keyboard paid social and search experience required; affiliate, display, podcast, influencer, direct mail a strong plus)Experience conducting funnel diagnostics and running CRO and landing page testingExperience running incrementality tests and a general interest in marketing measurementStrong creative intuition — you know what ads work; you can form sound hypotheses for why an ad performed or underperformedExperience managing people and/or external agencies or partnersA strong understanding of performance marketing metrics (ROI, CAC, CPM, CVR, LTV) and how to translate them into budget decisionsExcel/Google Sheets mastery, GA4 proficiency; Tableau proficiency and basic SQL knowledge are a plusYou are AI native and have Claude Code, Codex and/or agentic marketing experienceStrong communication, writing, and presentation skills, with experience presenting to senior leadershipAn obsession with growth and building things, and a positive mindset toward challenges and new opportunitiesYou’ll get…Competitive salary, 401k with company match that vests immediately upon participationGenerous PTO, including sabbatical, and parental leave of up to 16 weeksComprehensive health and wellness benefits with options at $0 monthly, effective first day of employmentTuition reimbursement for continuing education (upon 2 years of service)Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_) Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chainThis job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.New York Pay Range$151,200—$183,000 USD