Associate Director of Brand Marketing

Associate Director of Brand & Integrated Marketing New York, New York, United States Overview We’re seeking an Associate Director of Brand & Integrated Marketing to act as both a strategic idea generator and a brand builder who brings those ideas to life. This role blends brand marketing, product marketing, and integrated campaign leadership. You’ll own the marketing calendar, guiding product launches, brand campaigns, and channel activations across DTC, retail, social, and beyond. This is a unique opportunity to help shape a bold, modern brand as it scales into its next stage of growth and transformation. This role will report to the Head of Jukebox. This is a full-time, hybrid role with company benefits based in New York City, NY (NoMad area) with four days per week in the office. The anticipated base compensation range for this role will be $150,000 to $170,000. Compensation will be commensurate with the candidate\'s experience and local market rates. What You\'ll Do Brand Strategy & Expression - Support definition and evolution of the brand positioning, tone of voice, and visual identity. Ensure consistency across packaging, retail displays, campaigns, and digital channels. Integrated Marketing & Campaigns - Develop and lead integrated campaigns across DTC, retail, social, and PR. Partner cross-functionally to ensure campaigns deliver measurable revenue and brand equity. Product Marketing & Launches - Lead go-to-market strategies for new product launches, from messaging to activation. Translate product benefits into compelling consumer and shopper storytelling. Calendar & Planning - Own the annual marketing calendar across launches, campaigns, and cultural moments. Ensure alignment across teams to maximize consumer impact and sales performance. Consumer Insights & Engagement - Build and maintain customer personas and targeting strategies. Develop engagement playbooks to grow loyalty, advocacy, and lifetime value. Measurement & Optimization - Define KPIs for brand awareness, equity, and revenue contribution. Monitor results and use insights to continuously refine and improve campaigns. Team Leadership & Development - Provide immediate leadership and mentorship to the brand marketing team. Build, manage, and scale the team\'s capabilities over time to support long-term growth. About You 5–8 years of experience in brand marketing, integrated marketing, or product marketing (CPG, beauty, or personal care strongly preferred). Proven ability to build and execute integrated campaigns that drive both brand awareness and revenue. Track record of successfully leading product launches and retail activations. Strong creative intuition paired with analytical rigor — you can dream big and measure results. Comfortable working cross-functionally and influencing at all levels. Passionate about building brands that resonate with women and redefine categories. Why Join Us Be part of a fast-growing brand at a pivotal stage. Help shape the future of the brand\'s voice, identity, and marketing strategy. Work in a culture that values bold ideas, creativity, and impact. Make your mark on a brand positioned to become a category-defining player in personal care. We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with company match, and PTO. We also have perks like healthy snacks, frequent company events, and free products. #J-18808-Ljbffr Dr. Squatch