Social Media Strategy and Engagement Coordinator

Social Media Strategy and Engagement Coordinator Working Title Social Media Strategy and Engagement Coordinator FLSA FLSA Exempt Pay Grade Non-Classified Advertised Salary Starting at $43,000 Position Status Full Time Appointment Length 12 Months Department University Communications Job Summary / Basic Function The Social Media Strategy and Engagement Coordinator is a creative, strategic communicator responsible for developing, implementing, and evaluating social media strategies that elevate Shepherd University’s brand, strengthen engagement, and support recruitment, retention, and public awareness. This position produces compelling multimedia content; manages day‑to‑day operations of Shepherd’s primary social media accounts; and provides leadership in cross‑platform digital engagement. The Coordinator works collaboratively with the Division of Communications and Marketing, Enrollment Management, and other campus partners to ensure cohesive messaging and brand consistency across digital platforms. Responsibilities include content creation, digital storytelling, social media analytics, training campus departments on best practices, managing the University’s online events calendar, handling office purchasing, and contributing to new website development projects. The successful candidate will be highly motivated, detail‑oriented, and able to work independently while coordinating closely with the Executive Director of University Communications. Flexible scheduling, including occasional evenings and weekends, is required. Job Duties The Social Media Strategy and Engagement Coordinator develops and implements comprehensive social media strategies that align with University goals while managing the day‑to‑day operations of Shepherd University’s primary social media accounts, including planning, posting, scheduling, monitoring, and audience engagement. The Coordinator should be a creative individual capable of recognizing, attending, and sharing opportunities for creating compelling content to tell Shepherd’s story, producing platform‑appropriate content—such as graphics, photos, videos, and short‑form multimedia storytelling—responding to comments and messages to foster community interaction, tracking analytics, and preparing reports to evaluate performance. This role also creates engaging digital content for social media, web, and other digital communication channels; captures and edits photos and short‑form videos; designs graphics using approved tools; and supports long‑term digital storytelling initiatives. The Coordinator supports third‑party vendors and coordinates necessary social media engagement to promote Shepherd University and its programs. The Coordinator collaborates with departments across campus to develop brand‑consistent content, provides training and consultation for units managing social media accounts, assists in maintaining cohesive messaging across platforms, and coordinates with Enrollment Management and other divisions on strategic digital initiatives. Additional responsibilities may include assisting with routine website updates and contributing to website redevelopment projects, managing the University’s online events calendar, overseeing purchasing and procurement for the Communications and Marketing Office, maintaining digital assets and workflow systems, conducting market and audience research, and performing additional duties or special projects as assigned by the Executive Director of University Communications. Minimum Qualifications Demonstrated experience managing multiple organizational social media accounts across various platforms. Experience creating engaging digital content, including copywriting, photography, and basic graphic design. Familiarity with social media analytics and reporting them to different audiences. Experience with graphic design and digital photography. Experience with website content management using WordPress or a similar platform. Equivalent combination of experience and training which provides the required knowledge, skills and abilities may be considered as meeting the minimum qualifications, at the direction of the hiring supervisor. Preferred Qualifications Familiarity with digital accessibility standards (WCAG / ADA) for web and social media. Experience planning and executing comprehensive social media strategies. Experience in higher education or a similarly decentralized environment. Proficiency with Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere, Rush, etc.). Videography and video editing skills. Benefits Employee Benefits 13 paid holidays 24 days annual leave (vacation) per year 18 sick days per year, with flexibility to use that time to care for immediate family members Wide range of health insurance and other benefits 401(a) retirement savings with 6% contribution match; eligibility to continue health insurance post‑retirement, and other retiree perks Tuition waivers for employees and their dependents #J-18808-Ljbffr