General Sales Manager

Walterboro Ford is a growing, family-owned dealership serving the South Carolina Lowcountry for over 100 years. We are building a high-performance team focused on transparency, customer experience, and long-term growth .

We are looking for an experienced General Sales Manager (GSM) who can lead from the front, develop people, and drive consistent growth across new, used, and F&I operations .

This is a rare opportunity to join a dealership that is actively scaling operations and building a strong community-driven brand built around our promise:

“The price you see is the price you pay.”

If you are a leader of people, processes, and profitability , we want to talk to you.

What You'll Do

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  Lead the sales team to achieve monthly volume and gross targets



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  Oversee New Car, Used Car, and F&I departments



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  Drive used car inventory strategy and acquisition



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  Manage desking, deal structure, and profit performance



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  Build strong accountability and training culture



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  Work closely with marketing and BDC to drive traffic



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  Ensure exceptional customer experience and CSI performance

What We're Looking For

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  Minimum 3–5 years dealership leadership experience



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  Proven ability to grow volume and profitability



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  Strong used car inventory and appraisal skills



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  Experience with desking deals and managing F&I performance



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  Ability to recruit, train, and retain top talent



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  High integrity and strong leadership presence

What We Offer

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  Competitive compensation with strong bonus structure



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  Opportunity to lead a growing dealership



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  Strong ownership support and investment in growth



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  Long-term career advancement opportunities

If you are ready to lead a high-performing dealership team, apply today.

The General Sales Manager (GSM) is responsible for overseeing all sales operations including new vehicle sales, used vehicle sales, F&I performance, and sales team development .

This role focuses on driving profitability, building a strong sales culture, and creating an exceptional customer experience while maintaining accountability across the sales department.

Core Responsibilities

Sales Leadership

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  Lead and manage New Car Manager, Used Car Manager, and Sales Managers



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  Set and monitor monthly sales and gross profit goals



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  Conduct daily sales meetings and performance reviews



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  Ensure strong showroom and phone sales processes



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  Maintain high customer satisfaction and review scores

Used Vehicle Operations

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  Oversee used vehicle inventory strategy



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  Maintain proper inventory levels, turn rate, and aging management



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  Ensure competitive pricing and merchandising



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  Lead appraisal strategy and trade acquisition

Profitability & Deal Structure

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  Oversee deal structuring and desking



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  Monitor front-end and back-end gross performance



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  Ensure deals meet dealership profitability standards



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  Work closely with F&I to maximize penetration and product sales

Staff Development

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  Recruit, train, and mentor sales staff



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  Create a culture of accountability and professionalism



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  Provide ongoing sales training and coaching



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  Improve employee retention and morale

Marketing & Traffic Development

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  Work with marketing and BDC to drive showroom traffic



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  Monitor lead conversion and appointment show rates



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  Assist in promotional campaigns and community engagement