Senior Analyst

Senior Search Analyst

The role of the Senior Search Analyst is to be the day-to-day steward of search media for assigned brands responsible for monitoring and maintaining search campaign development, activation and innovation. The Senior Search Analyst is required to develop and maintain a strong knowledge of their clients' business and apply their search understanding accordingly to help deliver against the clients' needs/objectives. The Senior Search Analyst will work closely with their manager in the development and communication of all search recommendations.

Gather and analyze keyword research necessary to build a new campaign Responsible for gathering necessary data for plan development Group keywords into ad groups and develop relevant ad copy and extensions with little direction from Manager Responsible for presenting recommendation, soliciting and applying client feedback to keyword and copy proposal prior to client signoff Upon campaign approval, responsible for building flowchart and loading authorized buys in Prisma Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received Primary party responsible for trafficking approved plan into search engines Primary party responsible for QA of all campaign components prior to launch Monitor and maintain campaign budgets, pacing and bid adjustments Proactively advocate for campaign adjustments based on performance trends Active monitoring and management of performance and competitive landscape Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation) Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items Build clear, concise and cohesive quantitative analyses inclusive of strong data visualization Active participation in client status and reporting calls, including presentation of reporting Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and compiling draft billing for manager approval Responsible for resolving all billing discrepancies in partnership with client strategy and billing reconciliation team Responsible for learning all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends Mastery of all core search metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages) Serve as subject matter experts and be a resource for training and ad hoc questions Develop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications process Establish professional, productive rapport with sales representatives/media vendors Demonstrate creativity and agility when problem solving Work closely with manager to establish priorities and manage workload Timely delivery of all work Successful completion of training programs and requisite certifications

1-2 years of experience in paid search campaign development/management/optimization with the use of leading platforms, including Google, Bing, Oath, Etc. Strong analytical thinking and mathematical skills and an ability to manage data Experience with PPC and digital display advertising and traditional media elements Resourceful, curious, and motivated individual with an ability to work independently, as well as in a team setting Strong organizational and communication skills Proficiency in Microsoft Office Suite with intermediate-to-advanced understanding of Excel Technology Systems Utilized: Microsoft Excel, Word, PowerPoint Search Ads 360 / DoubleClick for Search Experience Google Ads/Microsoft Ads UI and Editor Tools Google Trends, Google Auction Insights Budget Responsibility: Monitor and maintain campaign budgets, pacing, and bid adjustments