Senior Channel Marketing Manager
Confidential
We are a high-growth B2B SaaS company helping organizations modernize and scale through innovative, cloud-based solutions. Headquartered in Boston, we partner with a global ecosystem of technology, services, and reseller partners to deliver measurable business impact to our customers.
Senior Channel Marketing Manager
We’re looking for a Senior Channel Marketing Manager to lead and scale our partner marketing strategy. This role will be responsible for driving pipeline growth through our channel ecosystem by building high-impact partner programs, campaigns, and enablement initiatives. You will work closely with Partner Sales, Demand Generation, Product Marketing, and external partners to increase partner engagement, influence revenue, and expand market reach.
Key Responsibilities
- Develop and execute a comprehensive channel marketing strategy aligned to company growth objectives
- Own partner go‑to‑market planning, including joint value propositions, campaigns, and launch motions
- Design and manage partner marketing programs such as MDF, co‑marketing campaigns, webinars, events, and content syndication
- Collaborate with Partner Sales to support pipeline creation, deal acceleration, and partner activation
- Create scalable partner enablement assets including messaging, sales tools, playbooks, and campaign kits
- Measure and report on channel marketing performance, including pipeline contribution, ROI, and partner engagement metrics
- Manage relationships with key strategic partners and marketing stakeholders
- Ensure brand consistency across all partner‑facing materials and campaigns
- Stay current on market trends, partner best practices, and competitive activity
Qualifications
- 7+ years of B2B marketing experience, with at least 3–5 years in channel or partner marketing within a SaaS or technology environment
- Proven track record of driving pipeline and revenue through partner‑led marketing initiatives
- Strong understanding of indirect sales models (resellers, SIs, ISVs, MSPs, alliances)
- Experience building and managing MDF programs and co‑marketing initiatives
- Data‑driven mindset with experience using marketing analytics and CRM tools (e.g., Salesforce)
- Excellent cross‑functional collaboration and stakeholder management skills
- Strong communication and presentation abilities
- Bachelor’s degree in Marketing, Business, or a related field (MBA a plus)
Why Join Us
- Be a key leader in shaping and scaling a growing partner ecosystem
- Work with a collaborative, high‑performing global team
- Comprehensive benefits including health, 401(k), and generous PTO
- Hybrid work environment based in Boston
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing
Industries
Software Development and IT System Custom Software Development
#J-18808-LjbffrVacancy posted 17 hours ago
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