Associate Director, Innovation

Are you ready to design the future of healthcare media? About CMI Media Group At CMI Media Group, we don’t just keep up with the media landscape—we redefine it. As a leading media strategy partner in the pharmaceutical and healthcare space, we are obsessed with connecting patients and healthcare providers with the life-changing information they need. To do that, we have to stay ahead of the curve. That’s where you come in. The Opportunity We are looking for an Associate Director, Innovation —a visionary, a connector, and a creative strategist who is passionate about pushing the boundaries of what is possible. In this role, you won’t just be tracking trends; you’ll be active in creating them. You will bridge the gap between traditional media and the cutting-edge frontier, exploring how emerging technology, immersive experiences, and cultural touchpoints can be leveraged to drive business growth. From the metaverse and gaming to advanced audio, sports, and AI-driven omnichannel experiences, you will help shape the future of healthcare advertising. You will collaborate closely with our Engagement Strategy, Activation, Supplier Partner, and Media Investment teams to discover, vet, and launch groundbreaking pilot programs for some of the world’s most prominent healthcare brands. What You’ll Do (Your Day-to-Day Impact): Drive the Innovation Roadmap: Identify, vet, and establish strategic relationships with cutting-edge partners across gaming, travel, sports, audio, social, and emerging tech. Bridge the Gap: Collaborate with internal media and activation teams to turn abstract, innovative concepts into practical, high-impact pilot programs for our clients. Be the Strategic Spark: Support larger client accounts as the resident innovation lead, bringing fresh ideas, unique opportunities, and strategic vision to brand planning. Own the Narrative: Help author bi-monthly Points of View (POVs), build/reinvent capability presentations, and champion CMI Media Group’s thought leadership both internally and externally. Win the Future: Act as a key strategic voice in RFPs and new business pitches, bringing “what’s next” to prospective clients. Who You Are: A Curious Tech-Enthusiast: You have a genuine passion for emerging tech, media planning advancements, and the evolving omnichannel landscape. A Strategic Connector: You know how to align a partner's novel capability with a client's business challenge to create a win-win pilot. An Agile Problem Solver: You tackle complex challenges with a logical, systematic approach, but you aren't afraid to break traditional rules to find a better way. A Master Communicator: You can translate complex technical or media concepts into inspiring, easy-to-understand stories for clients and internal teams alike. A Collaborative Leader: You thrive in cross-functional environments, building deep relationships across teams and valuing diverse viewpoints. What You Bring (Requirements): Education: Bachelor’s Degree in a relevant field (Business, Management, Innovation, Strategy, or equivalent). Experience: 5-7 years of experience in innovation management, product development, media strategy, or a related role. Track Record: A proven history of successfully managing projects from ideation to execution. Mindset: Strong strategic thinking, excellent interpersonal skills, and an insatiable desire to think outside the box. Flexibility: Ability to work flexible hours and travel occasionally as needed to connect with partners and internal teams. Why CMI Media Group? At CMI Media Group, we live our values of inclusion, diversity, and continuous growth. We offer an environment where your wildest, most creative ideas are welcomed, tested, and celebrated. If you are ready to move beyond the status quo and make a tangible impact on the healthcare media industry, we want to hear from you. The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details. #J-18808-Ljbffr CMI Media, LLC