Communications Specialist Social Media

Position Title : Communications Specialist - Social Media

Department : 2032Distance Learning

Responsibilities :

Reporting to the Assistant Director of Marketing and Communications Manager in the Office of Distance Learning the Communications Specialist Social Media will plan develop and schedule social media content across UL Lafayette Onlines channels and provide strategic support to departmental stakeholders.

This position will also support operational goals in developing writing and editing accurate accessible and customer focused messages for all Office of Distance Learning units while coordinating with appropriate staff in UL Lafayettes Office of Communications and Marketing.

Duties and Responsibilities:

The Communication Specialist Social Media will:

• Build and execute social media strategy for UL Lafayette Online through competitive and audience research.
• Monitor social media trends and find unique ways to integrate them into the brand.
• Consistently generate edit and publish content (original text images graphics and short-form video) that facilitates engagement and encourages conversion.
• Collaborate with stakeholders to ensure content is relevant and consistent with brand standards.
• Maintain current knowledge of social media updates and best practices.
• Optimize UL Lafayette Online channels to increase visibility using data insights and best practices.
• Manage user-generated content in accordance with University and departmental policies.
• Develop social media calendars internally and for stakeholder departments.
• Ensure content meets current accessibility guidelines and is aligned with marketing goals.
• Proactively monitor and respond to audience engagement across social media platforms including comments and messages while maintaining brand voice and fostering positive relationships with audiences.
• Report monthly on relevant performance metrics.
• Develop news and blog content for UL Lafayette Onlines website as needed.
• Perform related duties as necessary to support the UL Lafayette Office of Distance Learning mission goals and objectives.

Qualifications:

Required Qualifications:

Education:
A bachelors degree in communications journalism English marketing technical writing or a bachelors degree in a non-related field accompanied by a portfolio of work demonstrating significant experience and preferred skills.

Required Knowledge Skills and Abilities:
Must be an exceptional writer with:

• Experience as a social media specialist or similar position
• Excellent critical thinking interpersonal communication time-management and problem-solving skills.
• A storytelling-first creative mindset.
• Ability to use social media for engagement and brand awareness.
• Excellent knowledge of social media platforms including Facebook Instagram and TikTok.
• Understanding of social media KPIs web traffic metrics and SEO.
• Experience conducting audience research and developing personas.
• Demonstrated knowledge of online content strategy accessibility standards and principles and SEO approaches.
• Demonstrable skills in persuasive communication with the ability to incorporate a diversity of backgrounds cultures talents and experiences when developing content for different audiences.
• Ability to work independently and within a team.
• Ability to meet strict deadlines.

Application Requirements: cover letter resume the names and contact information of three references and a digital work portfolio*.

*Practicum may be requested in lieu of portfolio.

Job Ad#(req4483)

Required Experience:

IC