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Regional VP - Non-Qualified Plans (SE)

$90k

Principal Financial Group

What You'll Do

The Regional Vice President (RVP) is responsible for expanding NQ Distribution's presence across the SE United States. This role drives the adoption of Principal's non-qualified and corporate-owned life insurance solutions by delivering integrated sales leadership, advanced case design expertise, and consultative support to key partners. This role is critical to driving profitable growth in the non-qualified market by combining strong distribution relationships, technical expertise, and disciplined sales execution to expand Principal's presence and deepen client engagement across the territory.

Key Responsibilities

  • Develop and implement a strategic territory business plan focused on market segmentation, advisor engagement, and pipeline growth.

  • Drive sales of non-qualified deferred compensation (NQDC) and variable universal life solutions through targeted prospecting and focused opportunity management.

  • Build and deepen relationships with key advisor partners, BGAs and internal distribution partners (i.e. Workplace Savings and Retirement Solutions, Principal Custody Solutions, Principal Asset Management, Annuities, Business Solutions) to expand NQDC distribution.

  • Trusted consultant to plan sponsors and advisors, delivering point-of-sale support, advanced case design, and product expertise to help win and close business.

  • Resource for product positioning, competitive differentiation, and advisor/broker inquiries.

  • Take a lead role in the development of assigned territory for NQ Distribution talent (people development/bench strength).

We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years!

Who You Are

  • Bachelor's degree or eight years of equivalent experience required

  • 5+ years of external life wholesaling experience

  • CLU, CFP, or ChFC designations preferred

  • Excellent knowledge of COLI, variable life insurance, annuities, and mutual funds required

  • Need strong working knowledge of non-qualified planning techniques, non-qualified plans, and employee benefits

  • Must have excellent organizational, problem-solving, analytical, presentation, and oral and written communication skills

  • Achievement orientation, relationship building, and good training and conceptual thinking skills are necessary, as well as being personable and assertive

  • Must be able to maintain a high degree of confidentiality

  • Travel required, including overnight stays up to 50%

  • Requires the ability to be on-call for job responsibilities

Licenses and/or exams necessary for this position include:

  • FINRA Series 6 and 63 exams are required at time of hire

  • Life and Variable Life insurance license in all states within assigned territory within 60 days of hire

  • Maintaining all applicable licenses is required for continued employment in this position

  • Cannot participate in any solicitation until properly licensed

Salary Range Information

This position offers a competitive compensation package consisting of a base salary combined with incentive earnings. The base salary will provide financial stability, while the incentive component offers additional earning potential based on performance metrics.

Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)

$90000 - $90000 / year

Salary Details

*Heavy incentive component in addition to salary listed.

Time Off Program

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don't accrue a bank of time off under FTO and there is no set number of days provided.

Pension Eligible

Yes

Location

This is a remote position that needs to be located within the SE territory: MS, AL, GA, FL, SC, NC.Preference for those living GA, FL, SC, NC.

Work Authorization/Sponsorship

At this time, we're not considering candidates that need any type of immigration sponsorship now or in the future or those needing work authorization for this role. (This includes, but is not limited to students on F1-OPT, F1-CPT, J-1, etc.)

Investment Code of Ethics

For Principal Global Investors positions, you'll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we're imagining a more purpose-led future for financial services - and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site ( to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window

We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.

Original Posting Date

5/22/2026

Most Recently Posted Date

5/22/2026

Principal uses artificial intelligence tools to assist in reviewing and evaluating job applications, fraud prevention, and candidate matching and comparisons. These AI tools support our human recruiters in the initial review process but do not make final hiring decisions without human involvement. By submitting your application, you acknowledge this use of AI in our recruitment process. Please review our Workforce (U.S.) Privacy Notice ( for more details on our practices and your data privacy rights.

LinkedIn Hashtag

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Vacancy posted 3 days ago
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