Influencer Marketing Specialist

INFLUENCER MARKETING SPECIALIST Location: Remote — Anywhere in the USA Company: Seeking.com Department: Marketing Reports To: Marketing Manager Type: Full-Time, Exempt Compensation: $55,000 – $75,000 annually (based on experience) About Seeking Seeking.com is the world’s largest premium dating platform. Our business is as much data science and AI as it is storytelling, creative execution, and the science of human connection. We are rapidly expanding our marketing organization across Digital Marketing, Creative, Social Media, Brand, Content Production, Public Relations, and Growth. Influencer marketing plays an increasingly important role in how we build brand awareness, create authentic storytelling, and engage new audiences. We’re looking for someone who understands creator culture, enjoys building relationships, and thrives in a fast-moving environment where trends, campaigns, and partnerships evolve quickly. The Role We’re looking for an Influencer Marketing Specialist to take full ownership of Seeking’s influencer and creator marketing initiatives, driving partnerships, managing campaigns, and overseeing the day-to-day operations of our influencer marketing efforts. This role will take full ownership of the influencer lifecycle, from sourcing and securing targeted creators to leading negotiations, managing relationships, executing campaigns, coordinating deliverables, and supporting influencer events. This includes overseeing paid and organic UGC initiatives, independently managing the negotiation process from initial outreach through contract execution, and collaborating with talent managers, agencies, photographers, videographers, and internal teams. The ideal candidate is highly organized, proactive, relationship-driven, and passionate about influencer marketing, creator culture, and social media trends. They must be able to take full ownership of initiatives from concept through execution, independently managing timelines, budgets, relationships, and deliverables to ensure successful campaign execution. Why This Hire Matters Influencer marketing is one of the most important and effective parts of our marketing strategy, offering an authentic way to connect with consumers and drive brand discovery. With the largest budget within the Marketing Department, this role plays a critical part in driving business growth and maximizing return on investment. This position will lead efforts to scale our influencer marketing program by building long-term creator partnerships, executing impactful campaigns, supporting experiential activations, and ensuring every partnership delivers measurable business value. As a brand that operates in a sometimes controversial space, we need someone who is comfortable navigating public perceptions, understands the challenges and opportunities that come with marketing a polarizing brand, and can confidently identify, pitch, and secure creators who align with our positioning. The ideal candidate will approach these challenges strategically and creatively, turning potential barriers into opportunities for meaningful partnerships and brand growth. What You’ll Own Influencer Recruitment & Relationship Management Own the end-to-end influencer recruitment process, from identifying and evaluating creators to negotiating and securing partnerships and managing long-term relationships. Independently source, vet, and recruit influencers, UGC creators, ambassadors, and content partners across TikTok, Instagram, YouTube, Pinterest and emerging platforms. Build and manage a strong pipeline of influencers and UGC creators aligned with Seeking's brand, target audiences, and marketing objectives. Lead influencer outreach, briefs, pitches, relationship development, and partnership negotiations. Identify and secure high-value brand aligned creators in all tiers, including emerging talent, established influencers, and larger-scale personalities. Develop long-term creator partnerships that extend beyond individual campaigns and support ongoing brand initiatives. Continuously evaluate creator quality, audience demographics, engagement, and historical performance to inform partnership decisions. Influencer Campaign Management & Execution Independently own and execute influencer marketing campaigns from initial planning and creator selection through launch, reporting, and optimization. Develop influencer campaign concepts, partnership ideas, and activation opportunities that support broader marketing objectives. Translate campaign goals into actionable influencer plans, creator briefs, deliverables, and execution timelines. Manage multiple influencer campaigns simultaneously, ensuring deadlines, deliverables, budgets, and quality expectations are met. Oversee creator content development, feedback, approvals, posting schedules, and campaign execution. Proactively identify and resolve campaign challenges without requiring constant oversight. Ensure influencer campaigns are aligned with Seeking's brand positioning, creative direction, and marketing priorities. Take accountability for campaign execution and performance, identifying opportunities to improve results. Manage campaign timelines and project schedules. Influencer Partnerships, Negotiations & Agency Management Lead negotiations with influencers, talent managers, and agencies to secure competitive rates and favorable partnership terms. Own day-to-day relationships with influencer agencies and talent management partners. Evaluate creator proposals, partnership opportunities, pricing, and anticipated value. Negotiate content deliverables, exclusivity, usage rights, licensing, and partnership terms in collaboration with appropriate internal teams. Manage agency performance, ensuring external partners deliver against campaign objectives, budgets, and timelines. Identify opportunities to negotiate more efficient deals, establish recurring partnerships, and maximize the value of influencer investments. Build strong industry relationships and proactively bring new talent and partnership opportunities to Seeking. Influencer Budgets, Contracts & Operations Manage allocated influencer marketing budgets, ensuring campaigns are executed efficiently and within approved spending limits. Evaluate creator pricing, negotiate costs, and recommend how to allocate budgets across partnerships. Oversee the influencer contracting process in collaboration with internal stakeholders and legal partners. Manage partnership agreements, payment schedules, invoices, usage rights, and licensing documentation. Own and continuously improve influencer databases, campaign tracking systems, and creator relationship management processes. Develop efficient workflows for creator outreach, onboarding, campaign execution, reporting, and renewals. Maintain clear visibility into active partnerships, financial commitments, deliverables, and campaign status. Creating and maintaining documented processes and workflows Social Productions, Activations & Events Support the planning and execution of influencer events, brand activations, experiential campaigns, pop-ups, and creator experiences. Coordinate influencer attendance and travel logistics when applicable. Manage creator itineraries for events and productions. Coordinate creators, agencies, vendors, and internal teams. Coordinate creator content collection following campaigns and events. Ensure influencer deliverables are received, approved, and archived. Content, Creative Collaboration & Cultural Trends Proactively develop influencer content ideas, creator collaborations, and campaign concepts that align with Seeking's brand identity. Stay deeply connected to influencer culture, emerging creators, internet trends, and evolving social media platforms. Identify timely cultural moments and partnership opportunities where Seeking can participate in relevant conversations. Work with creators to develop authentic, engaging content while maintaining brand messaging and creative expectations. Collaborate with Creative, Social Media, PR, and Brand teams to integrate influencer partnerships into larger campaigns. Recommend innovative influencer formats, content approaches, and creator-led initiatives that differentiate Seeking. Identify opportunities to repurpose high-performing influencer content across paid media, organic social, PR, and other marketing channels, subject to secured usage rights. Performance Reporting & Optimization Own performance tracking and reporting for influencer marketing campaigns and partnerships. Establish and monitor campaign KPIs, including reach, engagement, impressions, traffic, conversions, and cost efficiency. Evaluate creator performance to determine which partnerships should be continued, expanded, renegotiated, or discontinued. Analyze campaign results and translate performance insights into actionable recommendations. Identify opportunities to improve creator selection, partnership costs, content performance, and overall influencer ROI. Present recurring performance updates, campaign insights, and recommendations to marketing leadership. Continuously test new influencer approaches, creator categories, and partnership formats to improve results. Cross-Functional Leadership & Collaboration Serve as the primary owner of influencer marketing execution across Seeking's marketing initiatives. Work independently while maintaining clear communication and alignment with marketing leadership. Partner with Brand, Creative, Social Media, PR, and Lifecycle & Growth teams to identify influencer opportunities within integrated marketing campaigns. Lead influencer-related workstreams and hold internal and external stakeholders accountable for agreed deliverables and timelines. Proactively communicate campaign progress, challenges, opportunities, and recommendations. Contribute to influencer marketing planning, priorities, and future campaign development. About You This section matters just as much as your experience. We’re hiring for someone who understands creator culture and enjoys building relationships. You understand what Seeking stands for and believe in the brand. You enjoy networking and developing relationships. You stay on top of creator trends and influencer culture. You are highly organized and detail-oriented. You can manage multiple campaigns simultaneously. You communicate professionally with creators, agencies, and partners. You are proactive and comfortable solving problems independently. You thrive in a fast-paced marketing environment. You understand social media platforms and emerging trends. You are comfortable using AI tools to improve efficiency and workflows. You must be receptive to constructive feedback, maintain professionalism when receiving criticism, and demonstrate a willingness to take accountability, make adjustments, and continuously improve. Qualifications Required 3–5 years of experience in influencer marketing, creator partnerships, performance marketing, or digital marketing, with direct responsibility for managing influencer campaigns. Proven experience independently managing influencer partnerships from sourcing and negotiations through campaign execution, reporting, and optimization. Strong understanding of digital marketing fundamentals, including conversion tracking, attribution, marketing funnels, and customer acquisition. Demonstrated ability to measure influencer campaign ROI and evaluate performance using metrics such as CPA, CAC, ROAS, conversion rates, and cost per engagement. Experience managing influencer marketing budgets, negotiating partnership rates, and evaluating creator investments based on expected and actual performance. Experience working directly with influencers, talent managers, and agencies to negotiate deliverables, usage rights, licensing, and partnership terms. Strong project management skills with the ability to independently manage multiple campaigns, deadlines, budgets, and stakeholders simultaneously. Familiarity with affiliate marketing, referral programs, promotional codes, and other methods of measuring influencer-driven conversions. Excellent written and verbal communication skills, with the ability to present campaign performance, insights, and recommendations to marketing leadership. Willingness to travel at least once per quarter for influencer events, productions, and company meetings as needed Ability to work on a Pacific schedule longterm Preferred Experience with influencer marketing platforms such as Upfluence, CreatorIQ, or similar creator management and reporting tools. Experience with paid social advertising, particularly Meta Ads Manager and TikTok Ads Manager, and an understanding of how influencer-generated content can support paid acquisition. Experience with creator whitelisting, partnership ads, and paid amplification of influencer content. Experience executing influencer campaigns for controversial consumer-facing brands in lifestyle, beauty, fashion, entertainment, luxury, or dating. Experience managing high-profile influencers, celebrity partnerships, or large-scale creator activations. Experience using AI tools such as ChatGPT to streamline influencer research, campaign management, reporting, and marketing workflows. #J-18808-Ljbffr