Principal Product Marketing Manager

Overview Adobe Firefly Enterprise Solutions is changing how enterprises plan, produce, and scale on-brand content using generative AI. As a Principal Product Marketing Manager on our Firefly Enterprise Product Marketing team, you will lead the go-to-market and commercialization strategy for our API-powered platform and workflow experiences. This role is crucial and sits at the intersection of platform strategy, technical product marketing, and enterprise GTM. You will bring to market a steady flow of new packaged workflows, capabilities, and emerging agent orchestration and tooling for our APIs and workflow building tools. What You’ll Do Lead GTM strategy and execution for complex, platform-level capabilities (e.g., system integrations, AI agents, APIs, packaged workflows), including branding, commercialization & packaging, demand generation, and field enablement. Define how new capabilities are productized, including target users, packaging, and pricing. Build a repeatable "capability-to-market" operating system for high-cadence releases. Coordinate across Product, Engineering, Business Model Strategy, Partnerships, Legal, and Sales leadership to align on strategy, tradeoffs, and execution plans. Lead technical GTM and field readiness for multiple audiences, including Solution Consultants, Forward Deployed Engineers, and Sales teams. Complete launch excellence at a high cadence. Build proof and feedback loops that help compose the overall product roadmap. What You Need to Succeed 10-12+ years in B2B product marketing (enterprise SaaS), with proven experience bringing technical platform capabilities to market. Strong strategic instincts for AI-first tooling and capabilities (e.g., bringing to market non-seat-based products). Comfort partnering deeply with Product and Engineering. Excellent cross-functional leadership and program management skills. High bar for messaging and storytelling for executive, creative, and technical audiences. Analytical orientation and familiarity with adoption metrics. Working knowledge of GenAI production workflows. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where its restricted during live interviews. See how we think about AI in the hiring experience. Compensation Details Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $180,300 - $261,150. For sales roles, salaries are expressed as total target compensation (TTC = base + commission) with short-term incentives in the form of sales commission plans. Non-sales roles have base salary and short-term incentives in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California, Colorado, Massachusetts sections apply as applicable. #J-18808-Ljbffr