General Manager

Join Our Team As A General Manager!

This is a high-impact leadership role responsible for running the entire club business--leading a team of department heads, owning overall performance, and creating a culture of accountability, energy, and growth.

Total annual compensation ranges from $60,000-$71,000 with an additional $14,000 in bonus potential.

The General Manager (GM) leads club operations, owning both business performance and team development. You'll oversee up to 70 employees, including six department leaders responsible for membership growth, personal training clients, and club experience.

Through consistent coaching and presence on the floor, you'll set the standard for sales execution and coach teams to consistently convert through authentic membership conversations, personal training growth, and service upgrades that deliver real value to members.

By combining business strategy, sales leadership, and operational excellence, you'll build a high-performing club where members achieve their goals and team members grow their careers.

When you join VASA, you'll find more than a job--you'll find a place to belong. Our leaders believe in our mission, have high standards, and give energy to others every day.

• Wellness is a priority! All employees receive two complimentary gym memberships. One for you and one to share--plus discounted personal training sessions
• All employees are eligible to participate in 401(k) options and the Employee Assistance Program -- FREE therapy, financial advising, legal advice, and more
• Salaried Employees: Flexible Vacation Plan, Paid Holidays, Paid Parental Leave, and Health, Dental, Vision Benefits
• Opportunities for career growth within a rapidly expanding company

$64,000--$75,000 base salary plus commission eligibility

$1,000 monthly bonus eligibility based on club performance

Up to $200 additional monthly kicker for exceeding key performance targets

The stronger your club performs--across membership growth, sales, retention, and operational results--the greater your earning potential.

We're searching for a confident operator and inspiring leader who can balance business performance with people development.

• Proven ability to drive revenue, manage labor, and lead overall business performance
• Experience coaching teams to execute sales strategies and deliver results across membership enrollment, personal training, and service upgrades
• Strong leadership presence with a track record of developing leaders and building engaged teams
• Belief in VASA's mission to help people get healthy, feel strong, and be their best
• 4+ years of leadership experience in fitness, retail, hospitality, or a multi-department service environment
• Strong communication, problem-solving, and organizational skills
• Ability to inspire accountability and build a positive, high-energy culture
• Proficiency with Microsoft Office Suite

Preferred:

• Bachelor's degree in Business, Management, or a related field

Managing and developing six department leaders who each oversee teams within the club

Building a high-performing organization rooted in accountability and VASA's core values

Consistently achieving monthly membership, personal training, and STUDIO revenue targets while effectively managing labor and operational costs

Holding department leaders accountable to sales goals and conversion metrics across all revenue streams

Maintaining operational excellence with a clean, safe, and well-run facility

Developing future leaders within the club and building a strong internal leadership bench

We are proud to be a Great Place to Work® certified company!

Location: 480 US Highway 287, Lafayette, Colorado 80026