Senior Associate Athletic Director of Marketing and Content

Position Summary The Senior Associate Athletic Director of Marketing and Content serves as the executive leader of all marketing, content, creative services, and production functions for Carolina Athletics. Reporting to the Director of Athletics, this role is responsible for transforming the department into a content-driven, brand-forward, fan-centric, and revenue-generating media enterprise. This position will oversee a fully integrated organization spanning marketing, original content, creative, broadcast production, and social/digital strategy, operating as a modern in-house content studio that produces, distributes, and monetizes storytelling at scale. The role drives brand growth, fan engagement, and revenue generation while elevating the national presence of Carolina Athletics. This position works in close partnership with the Senior Associate AD of Strategic Communications and Chief Revenue Officer for Carolina Athletics, ensuring alignment between storytelling, messaging, reputation management, and revenue generation. Both the Senior Associate AD of Marketing and Content and Senior Associate AD of Strategic Communications share dotted-line reporting to the Vice Chancellor for Marketing and Communications. This position will lead and integrate the following Athletics areas: Marketing & Fan Engagement Content Strategy & Original Content Creative Services (design, brand, storytelling) GoHeels Productions / Broadcast / ACC Network content Digital & Social Media Strategy Game Presentation & In-Venue Experience These units currently support 28 varsity programs, 200+ annual events, and more than 75 social and digital platforms, and include approximately 40 full-time staff plus additional temporary and student personnel. Minimum Education and Experience Requirements Master’s or Bachelor’s degree and 0-2 years’ experience; or a combination of related education and experience in substitution. Required Qualifications, Competencies, and Experience Education: Bachelor’s degree in marketing, communications, business, or related field (advanced degree preferred). Experience: 10+ years progressive leadership experience in marketing, media, content, or brand strategy. Demonstrated success leading large, cross‑functional teams in complex organizations. Experience in collegiate athletics, professional sports, media, or entertainment environments preferred. Preferred Qualifications, Competencies, and Experience Proven expertise building and scaling integrated media, content, and production organizations across broadcast, social/digital, and sports ecosystems. Strong creative and strategic ability to elevate brand, execute multi‑channel marketing, and drive audience growth through compelling storytelling. Demonstrated success monetizing content, developing new revenue streams, and aligning marketing strategy with business objectives. Skilled in leading complex production environments while leveraging data, analytics, and performance insights to guide decisions and measure impact. Forward‑thinking and entrepreneurial leader with deep college athletics knowledge and the ability to align campus, athletics, and external stakeholders around evolving media and fan engagement opportunities. Equal Opportunity Employer Statement The University is an equal opportunity employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants to apply, including protected veterans and individuals with disabilities. #J-18808-Ljbffr University of North Carolina - Chapel Hill