Vice President of Marketing
Confidential
Vice President of Marketing
About the Company
Top provider of cloud-based digital banking solutions
Industry
Financial Services
Type
Public Company
Founded
2009
Employees
1001-5000
Categories
- Banking
- Credit
- Finance
- Financial Services
- FinTech
- SaaS
- Software
Specialties
- online banking
- financial literacy
- mobile banking
- pfm tools
- billpay
- bill pay
- multi factor authentication
- mfa
- family banking
- content management
- internet banking
- ecommerce
- credit union
- bank
- tablets
- mobile computing
- computer software
- and end user engagement
- community banking
- banking technology
- banking software
- retail banking
- commerical banking
- business banking
- user experience
- security and fraud protection
- positive pay
- ach reporting
- transaction data cleansing
- artificial intelligence in banking
- predictive modeling
- marketing automation
- developer portal
- integrated partner ecosystem
- and techfin
- techfin
- digital banking
- banking innovation
- account opening
- onboarding
- member relationships
- anticipatory banking
- ai in banking
- and digital maturity
About the Role
The Company is seeking a VP of Marketing to play a pivotal role in defining and shaping its market presence. The successful candidate will be responsible for developing a clear and resonant market narrative that reflects the company's platform and appeals to executive buyers in the financial services sector. This includes bringing the platform to market in a cohesive manner, driving pipeline and revenue alignment, and scaling account-centric go-to-market strategies. The role demands a strategic leader with a strong background in B2B marketing, particularly in the SaaS or fintech space, and a proven track record in product marketing, demand generation, and AI-first marketing. The VP of Marketing will also be tasked with refining segmentation, engaging the partner ecosystem, and supporting both technical and business buyers in understanding the value of the company's offerings. Applicants for the VP of Marketing position at the company should have at least 15 years' of B2B marketing experience, with a focus on high-growth SaaS or fintech environments. The role requires a leader who is adept at supporting complex, multi-stakeholder sales processes and has a strong background in product marketing and demand generation. Experience in marketing to a range of customer segments, from mid-market to enterprise, is essential, and a background in financial services is a plus. The ideal candidate will be a strong cross-functional partner, comfortable operating in a multi-product environment, and capable of bringing clarity to complexity. The role is pivotal in driving the company's growth and requires a strategic thinker who can translate the platform's strengths into a clear market position and a scalable, predictable revenue engine.
Hiring Manager Title
Chief Revenue Officer
Functions
- Marketing
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