Field Marketing Manager II

The Field Marketing Manager plays a key role in bringing the LifeWorks experience to life at our Walmart client locations. This position leads the execution of innovative marketing programs, merchandising strategies, product launches, and promotional campaigns that enhance the customer experience and drive engagement. Serving as the primary liaison between the LifeWorks Marketing team and Walmart locations, you'll build strong partnerships, identify opportunities to elevate offerings, and help deliver creative solutions that align with client goals, customer needs, and brand standards. This is a highly visible role that combines strategy, creativity, and collaboration to make a meaningful impact across the business.

This role requires company-sponsored travel to Northern California for approximately one week each month to support client locations, strengthen partnerships, and ensure successful execution of marketing initiatives in the field.

LifeWorks Restaurant Group crafts thoughtful, chef-led dining and hospitality experiences designed around the people and places we serve. From the first conversation, our teams work as true partners with our clients, shaping everything from the design of a space to the way the experience comes to life. We craft thoughtful, elevated experiences that leave people more inspired, more connected, and genuinely cared for. LifeWorks Restaurant Group is part of Aramark's Workplace Experience Group. Learn more at lifeworksrestaurantgroup.com . Imagination Well Served. #LifeWorksRestaurantGroup

Job Responsibilities

• Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis 

• Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction 

• Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups. Support Business Development with Request For Proposal (RFP) responses, sales presentations and Client Business Reviews (CBRs) 

• Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing 

• Build Relationships with clients, organization department heads and subgroups/ community groups 

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice. 

Qualifications

• Requires at least 3 years of product, marketing and / or merchandising experience 

• Requires people management experience for at least 2-3 direct reports 

• Requires a bachelor’s degree or equivalent experience in business or marketing 

• A proven ability to increase sales and measure the impact/return on investment on implementation of programs 

• A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically 

• Must have excellent interpersonal skills including presentation, public speaking and client interaction skills 

• Must be able to efficiently utilize social media and MS Office products to accomplish work tasks 

• Valid driver’s license and vehicle 

Education