Field Marketing and Activation Specialist

THE TEAM YOU WILL BE JOININGA well-established, multi-location organization with a strong track record of sustained growth across markets nationwide A company actively investing in its local marketing function, shifting from a PR-first approach to hands-on, execution-driven local strategy A stable, scaling business with a proven model for operating across a large network of locations A dedicated corporate marketing team providing structure, direction, and resources to support local execution An organization in active growth mode, increasing investment in local-market strategy and headcount to match WHAT THEY OFFER YOUDirect access to a director-level marketing leader, with no layers between you and the person setting strategy for the function A genuine ground-floor opportunity to help build and define what local marketing looks like for the organization A competitive benefits package, including medical, dental, vision, HSA/FSA, tuition reimbursement, 401k, and paid time off Hands-on leadership invested in your development, with formal training and real room to grow Flexibility within a 5-day onsite schedule, including adjustable start times LOCATIONOnsite 5x a week in Charlotte, NC Willingness to travel up to 25% for center visits and local activation support WHAT YOU'LL BE DOINGExecuting hyper-local marketing initiatives that align with national campaigns and location-level performance goals Identifying and activating local partnership opportunities to build awareness and drive engagement Supporting grassroots efforts and in-market activations that strengthen community presence and acquisition Building and maintaining playbooks and toolkits that create consistent, scalable execution across locations Tracking performance of local marketing initiatives and surfacing insights to sharpen strategy over time A BACKGROUND THAT FITSBachelor's degree in Marketing, Business Administration, or a related field 1-3+ years of marketing or communications experience, ideally within a multi-location or service-based organization Strong organizational skills and the ability to manage competing priorities in a fast-paced environment Comfort working with data and translating results into clear, actionable recommendations Reference: 69295