Marketing Automation Specialist

JOB TITLE: Marketing Operations Specialist REPORTS TO: Senior Manager, Marketing DEPARTMENT: Marketing LOCATION: U.S. Remote COMPANY BACKGROUND Prometric (prometric.com) is a global leader in credentialing and skills development, building the workforce of tomorrow across all industries and professions in 180+ countries with the largest testing center footprint of any assessment provider. With more than 30 years of assessment expertise, innovation, and best-in-class solutions, Prometric changes lives to create a better world. JOB OVERVIEW We are seeking a Marketing Operations Specialist to manage the technical execution, infrastructure, and data management that power scalable, data-driven marketing campaigns. This role combines campaign implementation, marketing automation platform management, and CRM data governance to ensure accurate targeting, reliable reporting, and measurable funnel impact. RESPONSIBILITIES Campaign Execution & Automation Set up and manage campaigns, emails, re-sends, landing pages, redirects, and completion actions in Pardot, Braze, and Salesforce. Configure Pardot Engagement Studio workflows, Salesforce Engagement cadences, and Braze canvases for lead nurturing and client communications. Build and maintain campaign logic, triggers, flows, and integrations with Salesforce. Monitor campaign performance in real-time, troubleshoot issues, and implement optimizations to maximize results. Data & Database Management Clean, enhance, and import lead, contact, and account lists from events and vendors. Clean and segment weekly target lists for our SDR team. Execute lead scoring, lifecycle stages, and campaign tracking frameworks. Maintain Salesforce, Pardot, and Braze data hygiene, deduplication, and segmentation accuracy. Document all marketing workflows, standard operating procedures and best practices. Reporting & Analytics Build and maintain dashboards to support analysis of campaign performance and KPIs. Systems Administration & Integrations Manage day-to-day administration and configuration of Pardot and Braze platforms. Troubleshoot automation issues, deliverability challenges, and campaign failure. Manage Salesforce, Pardot, and Braze integrations to other applications such as ZoomInfo, Zoom, and website forms. Manage profiles and permissions sets for the global marketing teams. Collaborate with technical Salesforce team on integrations and enhancements. QUALIFICATIONS Bachelor’s degree in marketing, business, or a related field. 4+ years of experience in marketing automation, operations or a similar role. Experience with Salesforce and at least one automation platform (e. g., Pardot, Braze, or similar). Experience with Salesforce Analytics Studio, Power BI, or similar reporting platforms. Familiarity with basic Salesforce administration. Deep understanding of data governance, data hygiene, and CRM best practices. Experience managing list imports, enrichment tools, and third-party data providers. Strong analytical skills and proficiency in Excel. Excellent organizational skills, the ability to manage multiple projects simultaneously, and keen attention to detail. Effective communicator and collaborator, with the ability to work cross-functionally. Preferred: Salesforce Certified Administrator, Salesforce Certified Account Engagement (Pardot) Specialist, and/or Braze Certified Practitioner or higher. Preferred: US Eastern time zone. #J-18808-Ljbffr