Event Sales Manager

Annual Base Salary: $50,000 +/- based on qualifications and experience. Position also includes competitive uncapped commission structure, annual merit plan increase, full benefits, 401K with company match, and a lucrative PTO package. About Topgolf Topgolf is a sports entertainment company that blends golf, food and beverage, events, and entertainment into one high‑energy experience. The company operates guest‑facing venues where performance matters and results are visible. We’re Seeking Are you a seller who thrives in a fast‑moving, high‑volume environment? Do you take pride in owning your pipeline, prospecting consistently, and delivering an experience that turns first‑time clients into repeat clients? We’re looking for an Event Sales Manager who owns the full sales cycle from inquiry to event execution. The Role The Event Sales Manager drives revenue growth by owning the full sales cycle across inbound leads and outbound business development. The role focuses on pipeline growth, account conversion, and delivering high‑quality client experiences that keep guests returning. What You Will Do Execute the full sales cycle and manage a high‑volume inbound pipeline while conducting consistent outbound prospecting during daily Power Hours. Own every stage of the sale—from inquiry through tour, proposal, and close. Deliver in‑person selling experiences through venue tours and client touchpoints that convert opportunities. Grow accounts by identifying upsell opportunities and maximizing the value of each client relationship. Provide an exceptional client experience from initial inquiry through post‑event follow‑up. Partner with Operations and the Culinary Team to ensure flawless event execution. Maintain accurate communication on Banquet Event Orders (BEOs) to prevent day‑of issues. Represent the Topgolf brand with professionalism and hospitality in every interaction. Stay sharp on business performance by reviewing daily metrics, key numbers, and lead rotations to track progress and identify gaps. Maintain pipeline accuracy and data integrity to support strong forecasting. Identify opportunities for sales process improvement and share them with leadership. Drive awareness of the Topgolf brand in the community through networking and professional engagement. Operate as a team player, participating in daily huddles, weekly sales meetings, and 1:1s with sales leadership. Demonstrate Topgolf's core values—Fun, One Team, Excellence, Courage, and Caring—in every interaction. Core Competencies for Success Drives Results: Consistently achieves results even under tough circumstances; drives opportunities in the pipeline to successful completion and closure; demonstrates determination in the face of objections, slow periods, and competitive pressure. Customer Focus: Builds strong customer relationships and delivers customer‑centric solutions; independently anticipates and meets client needs from inquiry through post‑event follow‑up; searches continuously for ways to improve the client experience and grow account value. Communicates Effectively: Develops and delivers clear, concise, and professional communications tailored to different audiences; listens attentively to client needs and tailors proposals and solutions accordingly; shares pipeline updates and event details with leadership and operations as needed; documents BEOs clearly to ensure seamless event execution. Ensures Accountability: Holds self and others accountable; takes full ownership of personal pipeline performance and revenue results; monitors metrics daily and adjusts approach when needed; follows through on every commitment made to clients, operations, and sales leadership. Qualifications 5+ years of progressive sales experience, including leadership of direct reports. Bachelor’s degree in hospitality management, business administration, or a related field preferred; equivalent combination of education and relevant experience will be considered. Proven success in high‑volume events or hospitality sales environments. Progressive, relevant experience within the hospitality industry preferred. Strong proficiency in Salesforce or similar CRM; Excel and reporting tools. Must be 21 years of age or older as required by state or local law. Physical Requirements Ability to remain stationary for extended periods at a desk or workstation, and to regularly move throughout the venue. Ability to conduct site tours, support event setup walkthroughs, and engage with guests and operational teams. Ability to lift, carry, and/or move up to 25 pounds occasionally. Effective verbal and written communication skills, including high‑volume client outreach and internal team communications. Ability to hear and respond to verbal communication in a venue environment with moderate to high background noise. Visual acuity sufficient to read documents, screen content, CRM dashboards, and written correspondence. Benefits Free Play & 1/2 price food for qualified team members. Health, dental, and vision coverage. 401(k) plan with company match. Comprehensive paid time off. Access to a free mental well‑being platform. EEO Statement Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status. Topgolf takes steps to prevent retaliation and to create a respectful, equitable, and inclusive environment for our guests, associates, partners, vendors, and the communities we serve. Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to protected categories. #J-18808-Ljbffr