Dir, Demand Generation & Content Marketing

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process. Dir, Demand Generation & Content Marketing Santa Monica, CA, US $150,000.00 To $160,000.00 Annually Whip Media is the leading SaaS platform transforming how the world’s largest media and entertainment companies manage, distribute, and monetize content across the global streaming supply chain. Our flagship product, Helix, is built with AI at its core to radically optimize content operations, helping customers make decisions that maximize revenue, streamline distribution, and scale profitable strategies. Trusted by top studios, networks, and streaming platforms, we are redefining the business of content through innovation, collaboration, and a culture that values impact just as much as fun. If you are ready to shape the future of entertainment at the intersection of media, AI, and technology, join us. We are looking for a Director, Demand Generation & Content Marketing located in Los Angeles, CA or New York City, NY, to help Whip Media create a more consistent pipeline of qualified enterprise opportunities for Helix. This role sits at the intersection of Marketing, Sales, and Product. Our target buyers are managing rights, avails, partner data, content distribution, and revenue workflows across complex organizations, so generic SaaS marketing will not be enough. You will need to understand those problems well enough to reach the right accounts, give buyers a reason to engage, and help turn interest into serious evaluations. Helix has also expanded what Whip can solve, while parts of the market still know an earlier version of the company. Closing that gap is part of the job, but the goal is qualified pipeline, not awareness for its own sake. What You’ll Be Doing: Own demand generation for Helix across priority segments, geographies, and named accounts. Work with Sales to decide where there is enough pain, buying capacity, and timing to justify concentrated effort. Build campaigns around the workflows Whip actually helps customers manage: partner files and mapping, rights windows and avails, onboarding, validation, auditability, and revenue reporting. Start with a specific operating problem, not a generic campaign theme. Map the buying group across content operations, licensing, finance, data, and technology. Understand who uses the workflow, who owns the problem, who controls budget, and who can sponsor change. Tailor the account plan to the problem. A studio evaluating rights and avails should not get the same message as a streamer dealing with partner data or a platform considering a migration to Helix. Work closely with Sales before and after the first meeting. Help secure the right buyer group, improve what happens after the meeting, and support movement from an initial conversation to a Helix workshop, scoped evaluation, proposal, and close. Help the market understand what Helix does today. Where an account still has an older view of Whip, use product proof, customer evidence, and relevant workflow examples to update that view. Create and edit content grounded in how media companies actually operate: customer stories, practical explainers, industry analysis, event content, and executive pieces relevant to rights, licensing, finance, and content operations. Turn product detail into buyer language without flattening it. Be able to connect mapping logic, validation breaks, timeline views, and audit trails to outcomes such as faster onboarding, fewer manual fixes, less engineering dependency, and more confidence in rights and revenue reporting. Build account plans around the industry calendar, including NAB, StreamTV, IBC, partner activity, and targeted digital programs. Define the accounts and buyers before the event, then build the follow up into the campaign rather than treating it as an afterthought. Own measurement in HubSpot. Track which accounts and buyers engaged, what became a substantive first meeting, what advanced to a workshop, evaluation, or proposal, and where conversion broke down. Use AI well for research, segmentation, personalization, and analysis. Check the work and do not let speed come at the expense of accuracy or specificity. Use outside specialists selectively where they add expertise or capacity, but keep the account logic, message, and performance ownership inside Whip. Stop or change work that is not moving buyers. What Success Looks Like in Your First Year: Priority accounts have a clearer understanding of what Helix does today and where it fits in their content operations. Priority accounts are producing more substantive first meetings with the right buying groups, not simply more opens, clicks, or form fills. A higher share of first meetings progress to Helix workshops, scoped evaluations, proposals, and revenue. Whip has a small set of campaigns that work consistently for specific buyer problems, including rights and avails, partner data and mapping, revenue and finance workflows, and migration or modernization. Sales can see which marketing activity is helping an account move, where engagement is stalled, and what action is needed next. Content reflects Whip’s knowledge of streaming operations and gives Sales a useful reason to start or restart conversations with priority accounts. NAB, StreamTV, IBC, and other industry moments produce planned follow up with named accounts and qualified opportunities where there is a fit. HubSpot becomes a trusted view of account engagement, campaign influence, and conversion through the funnel. Marketing regularly feeds buyer language, objections, and emerging workflow problems back into Product and Sales. What We’re Looking For: 5+ years of B2B demand generation experience, ideally in enterprise SaaS, media technology, data, workflow software, or another complex solution sale. A track record of creating qualified pipeline. Be ready to discuss pipeline dollars, spend, conversion rates, sales cycle, what you personally did, and what did not work. Direct experience building demand programs, not only managing agencies or reviewing dashboards. Experience in an enterprise or complex solution sale where a relatively small number of carefully selected accounts can drive the outcome. Strong instincts about accounts and buying groups. You can distinguish a user, an influencer, a budget owner, and an executive sponsor. Strong writing and editing skills. You can produce useful copy yourself and recognize when something is vague, derivative, or unsupported. The ability to work with Product and turn a mapping workflow, data validation problem, or rights timeline into a clear buyer story without oversimplifying it. Strong analytical judgment. You use data to make decisions, understand the limits of attribution, and can explain the reasoning when measurement is imperfect. Comfort working directly in HubSpot or a comparable CRM and marketing automation environment. You can work in the data yourself. AI proficiency and sound judgment about where the tools help, where they introduce risk, and how to verify the output. Curiosity about media and entertainment economics and operations. You do not need to know every corner of rights and licensing on day one, but you should want to learn it. High ownership and low ego. You ask good questions, are candid about what is and is not working, and collaborate well across functions. Nice To Haves: Experience in media and entertainment, streaming, content licensing, ad tech, rights management, royalties, or entertainment technology. Direct exposure to rights, licensing, avails, royalties, partner payments, content operations, or revenue operations. Experience building marketing programs around named enterprise accounts. Experience turning industry events, partnerships, or joint marketing into engagement with named accounts and pipeline. Experience in a growing company where you had to build the system, not simply inherit one. What We Have to Offer: The anticipated base salary range for this position is $150,000 to $160,000. Additionally, your wellbeing is our priority. We want our Whipsters to feel set up for success at work and at home. We offer a competitive health plan so you can choose the right plan for you and your loved ones! Whip’s People Team is committed to your happiness and growth in every aspect of your life. Access to FSA plans Referral bonuses Monthly mobile reimbursement Equal Opportunity Employer: At Whip Media, we are all Whipsters! We strive to create an inclusive, diverse environment where you are encouraged to bring your whole self to work. We value unique perspectives, ideas, and authenticity, and we welcome points of view that help both our people and company grow. Whip Media has made a commitment to continue to grow our diverse workplace and partners with organizations that provide us with a range of candidates from diverse backgrounds. We foster a people focused environment that promotes and evaluates belonging and inclusion and actively strives to bridge any gaps that exist between employee groups. #J-18808-Ljbffr Whip Media Group