Field Marketing Manager

Co-own the field marketing strategy and divide the portfolio across company priorities, target accounts, sales territories, product launches, and pipeline goals Design programs around audiences, business objectives, conversion paths, and follow-up plans Evaluate, negotiate, and activate third-party conference sponsorships Coordinate speakers, on-site presence, pre-event outreach, and post-event motions Run executive dinners, vertical roundtables, regional roadshows, customer workshops, and hackathons Partner with Account Executives, SDRs, and Sales leadership on target accounts, meetings, outreach, on-site roles, lead routing, and follow-up Represent Perplexity at conferences and owned events Build integrated campaigns with Product Marketing, Growth, Lifecycle, Social, Communications, and Partnerships Manage agencies, vendors, venues, budgets, timelines, staffing, production, and contingency planning Measure registration, attendance, meetings, opportunities, revenue, target-account engagement, pipeline, deal acceleration, and ROI Build planning processes, event tiers, checklists, reporting, and retrospectives to scale the field marketing program Requirements 5+ years of experience in field marketing and event marketing, ideally in B2B SaaS or enterprise technology Proven track record building and scaling portfolios including third-party sponsorships, conferences, and company-led field programs with measurable pipeline or deal-acceleration results Ability to operate across strategy, sponsorship evaluation, campaign planning, event production, executive management, on-site execution, and performance analysis Strong event planning and execution skills, including intimate executive programs and larger conferences, roadshows, or customer events Experience collaborating with a peer to divide a large portfolio, make tradeoffs, share context, and support each other's programs Ability to engage senior executives, customers, prospects, Sales teams, vendors, and cross-functional partners Strong written and verbal communication skills Experience setting targets, managing budgets, working with CRM data, and reporting sourced and influenced pipeline Highly organized, resourceful, and calm under pressure Willingness to travel frequently for event management and field activations Ability to come into the office four days per week U.S. work authorization/sponsorship status must be disclosed Core Competencies Demonstrates expertise in field marketing and event marketing, with a focus on B2B SaaS or enterprise technology. Proven ability to manage sponsorships, execute events, and analyze performance metrics to drive pipeline and deal acceleration. Highest-signal resume keywords Field Marketing Strategy Event Planning and Execution Sponsorship Evaluation Performance Analysis Cross-Functional Collaboration Hard Skills Event Production Campaign Planning Budget Management CRM Data Management Pipeline Measurement Soft Skills Strong Written Communication Strong Verbal Communication Highly Organized Resourceful Calm Under Pressure Industry Keywords B2B SaaS Enterprise Technology Third-Party Sponsorships Customer Workshops Executive Management #J-18808-Ljbffr