Demand Generation Lead

Job Title

Pipeline Machine Architect

Job Description

What You'll Build Your Pipeline Machine You'll architect and execute a multi-channel demand generation strategy that drives qualified pipeline. This means building campaigns from concept to conversion, establishing the foundational systems and processes, and optimizing every step of the funnel based on what the data tells you. Your Measurement Framework You'll establish the metrics that matter and build dashboards that give us real-time visibility into what's working and why. Your Experimentation Engine You'll create a test-and-learn culture where we're constantly running experiments, killing what doesn't work, and doubling down on what does. Speed of iteration matters more than perfection. Your Team You'll hire and develop a small but mighty team of demand generation specialists. We're looking for someone who can attract A-players, coach them to excellence, and create a culture where speed and experimentation are celebrated. What Success Looks Like In 30 Days You've audited our current demand generation efforts, identified the biggest opportunities and gaps, and built relationships with sales, product, and leadership. You've shipped your first campaign or test. In 90 Days You've established our core demand generation channels, implemented proper tracking, and have a data-driven hypothesis about where to focus. You've made at least one key hire and have a clear roadmap for the next quarter. In 6 Months You've built a predictable pipeline generation engine with clear metrics and accountability. Your team is humming, your experiments are producing insights, and sales leadership considers you a trusted partner. You're consistently hitting or exceeding pipeline targets. In 12 Months You've scaled the team and programs to support our revenue goals. You've established processes that allow the team to move fast without breaking things. You've proven which channels drive the best ROI and have a clear playbook for continued growth. What We're Looking For You're a Builder You've built demand generation programs from the ground up at least once before. You know the difference between strategy and tactics, but you're not afraid to roll up your sleeves and execute. You've hired and developed team members who've gone on to do great things. You're Data-Obsessed You make decisions based on data, not gut feel or best practices from your last company. You're comfortable with analytics tools, can interpret complex data sets, and know how to translate insights into action. You understand attribution models and can build ROI cases that finance teams respect. You Have a Bias Toward Action You'd rather ship an imperfect campaign today than a perfect one next month. You're comfortable with ambiguity and can make decisions with incomplete information. When you see an opportunity, you move on it. When something isn't working, you kill it fast. You're a Systems Thinker You understand how demand generation fits into the broader go-to-market motion. You think in terms of systems, processes, and scalability. You build things that work when you're not in the room. You're Curious and Resourceful You stay current on AI, marketing technology, demand generation trends, and what's working in B2B SaaS. You're resourceful—when you hit a blocker, you find a way around it. You ask great questions and genuinely want to understand the why behind the what. Requirements 5+ years of B2B marketing experience, with at least 3 years focused on demand generation Proven track record of building and scaling demand generation programs, preferably at a startup or high-growth company Experience managing and developing a team of marketers Strong analytical skills and experience with marketing analytics tools (Google Analytics, Mixpanel, Amplitude, etc.) Hands-on experience with marketing automation platforms and CRM systems Deep understanding of B2B buyer journeys, lead scoring, and funnel optimization