Tool Sales Specialist

There’s a Place for You at Viking Electric.

A career at Viking Electric is more than a job. You’re investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers. Viking Electric offers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building – you can find it here. We operate throughout the Midwest and are part of the Sonepar group, the world’s #1 electrical distributor with over 45,000 associates around the globe.

Being “Powered by Difference” means we respect and value diverse perspectives. At Viking Electric, we offer a supportive culture and great benefits, and as part of the larger Sonepar group, we can offer exciting opportunities to grow your career.

Regional Tool Specialist

Location: Any East Region Viking Electric Location (Wausau, Green Bay, Oshkosh, Sheboygan, Madison, Milwaukee...)
Job Type: Full-Time Schedule: Monday-Friday | Standard Business Hours
Compensation: $66,000 - $90,000

Compensation includes competitive base salary, a 10% annual incentive opportunity, and a comprehensive benefits package. Base salary varies based on experience, skills, and geographic location.

What You'll Do

Drive profitable growth in Viking Electric's tool business by serving as the region's tool expert and sales champion. Partner with Account Managers, Sales Representatives, Tool Champions, suppliers, and branch leadership to expand customer relationships, identify new opportunities, and increase market share across the region.

You will…

• Grow tool sales and profitability by identifying opportunities with existing and prospective customers.
• Support Account Managers and Sales Representatives through customer visits, joint sales calls, product recommendations, and technical expertise.
• Serve as the primary resource for tool-related product selection, training, troubleshooting, and customer support.
• Build strong relationships with supplier partners to support sales growth, promotions, and product training.
• Visit Viking Electric locations throughout the region to support Tool Champions, maintain displays, and assist with branch events and promotions.
• Coordinate tool presentations, trade school events, and customer purchasing programs.
• Develop and execute an annual sales plan focused on profitable growth and market development.
• Track sales performance and communicate insights on customers, products, trends, and growth opportunities.
• Partner with Product Management and Marketing to develop sales initiatives and ensure marketing materials remain relevant and effective.
• Stay current on industry trends, products, and supplier training.

What You Bring

Requirements:

• Minimum 2 years of experience in tool, electrical, industrial, construction, or related product sales.
• Strong understanding of Viking Electric systems, products, and customer base preferred.
• Demonstrated ability to build customer relationships and drive sales growth.
• Strong communication, presentation, and organizational skills.
• High School Diploma or GED required.
• Ability to travel regularly throughout the assigned region.
• Valid driver's license required.

Why Join Viking Electric?

• Competitive salary, annual incentive opportunity, and comprehensive benefits.
• High-visibility role with direct impact on regional growth.
• Opportunity to work with industry-leading suppliers and customers.
• Career growth within one of the industry's leading electrical distributors.

#LI-AH1

What We Offer You

We offer great family-friendly benefits to full-time associates:

• Opportunity to become a shareholder
• Employer-paid short- and long-term disability
• Employer-paid life insurance for spouse and dependents
• Robust wellness program
• Gym reimbursement
• Employee Assistance Program (EAP)

We’re proud to be a military-friendly company, and our many employee resource groups (ERGs) help you make connections and feel supported.

Learn More About Us

Get to know us on YouTube, LinkedIn, Facebook and Instagram and learn how we’re “Powering Progress for Future Generations.”

Check out the Viking Electric company page on LinkedIn and follow us for updates.
Check out our YouTube Careers Playlist to see Viking Electric associates in action.
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Viking Electric is part of the Sonepar family of brands:

Equal Employment Opportunity Statement 

Sonepar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, or any other categories protected by federal, state or local law.

Sonepar and our family of brands are committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please call View phone number on career.sonepar.com or email View email address on career.sonepar.com .

EEO is the Law 

Applicants and employees are protected under Federal law from discrimination. To learn more,  Click here . 

Sonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more,  Click here .