Retention Marketing Manager

It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business. Born in Los Angeles but bred with a global perspective, G/FORE was conceptualized with a passion for modern design combined with a love of golf. Distinguished by our attention to detail, sophisticated ease, playful nature, youthful energy and sense of humor. We consistently strive to make a powerful and colourful impact on our favourite game. We take inspiration from art, architecture, modern design, and colourful narratives. Our intent is to disrupt the industry without being disrespectful to the sport and its rich traditions. The Retention Marketing Manager is responsible for owning and advancing G/FORE’s customer retention and customer lifecycle marketing performance. This role serves as the strategic owner of lifecycle outcomes, with accountability for improving customer health across the journey. The role owns the strategy and execution required to increase customer lifetime value, reduce churn, expand cross‑category adoption, and ensure retention programs contribute materially to overall business performance. This individual is expected to operate with strong commercial judgment, translating customer and performance data into clear priorities, recommendations, and actions. Responsible for planning and executing email and SMS, defining lifecycle marketing strategy, prioritizing high‑impact initiatives, forecasting performance, and driving sustained improvements in customer lifetime value, retention, and long‑term brand loyalty. Serving as the ESP and lifecycle activation expert, this role partners closely with Consumer Data Strategy and cross‑functional teams to translate customer insights into effective messaging and to evolve G/FORE’s retention program toward a more scalable, customer‑centric future state. ESSENTIAL FUNCTIONS Own customer retention and lifecycle performance, with accountability for improving customer health across the journey. Translate lifecycle, customer, and performance data into clear priorities and actions that improve retention outcomes, including activation, repeat purchase rate, churn reduction, cross‑category adoption, and customer lifetime value. Plan and lead lifecycle execution across email and SMS, including ownership of the messaging calendar, creative briefing, QA, deployment, and performance analysis in partnership with internal teams and agency partners. Maintain accountability for lifecycle‑driven revenue by ensuring email and SMS programs support commercial priorities, contribute meaningfully to monthly and seasonal revenue targets, and scale sustainably over time. Balance day‑to‑day lifecycle execution with the evolution of retention strategy, progressing programs from campaign‑led communications toward customer‑centric approaches while maintaining operational excellence. Partner closely with Demand Planning, Site Merchandising, Creative, and Digital Commerce to ensure lifecycle messaging aligns with inventory, merchandising priorities, onsite experience, and brand standards. Act as the ESP and lifecycle activation subject‑matter expert, partnering closely with Consumer Data Strategy and agency partners to activate defined audiences, orchestrate messaging, and support the implementation and adoption of future customer engagement platforms. Own lifecycle forecasting, reporting, and performance readouts, using testing and learning to continuously improve engagement, conversion, retention, and long‑term customer value. COMPETENCIES Demonstrates clear ownership of customer retention and lifecycle outcomes with a strong understanding of how improvements in customer health can translate into revenue growth, retention performance, and long‑term customer value. Able to translate customer, lifecycle, and performance data into clear points of view, priorities, and actions that drive measurable business improvement. Exhibits strong commercial judgement, balancing near‑term revenue needs against long‑term lifecycle improvement, focusing effort on work with greatest business impact. Comfortable forming, communicating, and defending recommendations using data, customer insight, and business context. Possesses a strong understanding of customer lifecycle marketing principles, including customer activation, retention, churn reduction, loyalty development, and long‑term customer value growth. Communicates clearly and concisely with cross‑functional partners and leadership, simplifying complex information into actionable insights and decisions. Demonstrates adaptability, curiosity, and accountability while operating effectively in a fast‑paced environment, continuously improving both execution and strategic thinking over time. DESIRED EDUCATION AND EXPERIENCE Bachelor’s degree in Marketing, Business Administration, Fashion Merchandising or a related field preferred. 3‑5 years of experience in email marketing, e‑commerce, or digital strategy. Apparel knowledge & luxury brand experience strongly preferred. If you like wild growth and working with happy, enthusiastic over‑achievers, you'll enjoy your career with us! Peter Millar & G/FORE are equal opportunity employers. In accordance with anti‑discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Both Peter Millar & G/FORE prohibit discrimination and harassment of any type and they afford equal employment opportunities to employees and applicants without regard to race, color, religion, gender, age, national origin, genetic information, marital status, disability status, protected veteran status, sexual orientation, or any other characteristic protected by law. Both Peter Millar & G/FORE comply with applicable state, county and local laws governing non‑discrimination in employment. #J-18808-Ljbffr G/FORE