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Digital Marketing Specialist

3B Staffing LLC

Digital Marketing Specialist


Looking for a US citizen or GC holder

**Fluency in Mandarin Chinese and English (written and spoken) are required for success in this position. This role is on-site contract at the New York City, NY office.**

Responsibilities

  • Respond promptly and professionally to customer inquiries via phone, email, and chat.
  • Develop and execute digital marketing campaigns targeting Chinese international students.
  • Manage and grow the company's presence on WeChat, Xiaohongshu (Little Red Book) and other channels.
  • Create compelling content, including articles, graphics, and videos, to engage and educate Chinese international students.
  • Implement and optimize paid advertising campaigns on Chinese platforms to drive leads and conversions.
  • Conduct market research to identify trends, competitor strategies, and opportunities in the Chinese international student insurance.
  • Collaborate with internal teams to align messaging and promotional activities with business goals.
  • Monitor campaign performance and provide detailed analytics and reports with actionable insights.
  • Stay up-to-date with evolving trends in Chinese social media, SEO, and digital marketing strategies.
Qualifications
  • Fluency in Mandarin Chinese and English (written and spoken).
  • 1-2-year experience in digital marketing, specifically on Chinese social media platforms.
  • Strong understanding of Chinese social media trends, user behaviors, and regulations.
  • Experience in running and optimizing paid campaigns on WeChat, Xiaohongshu, and other platforms.
  • Ability to create engaging content tailored for Chinese audiences.
  • Knowledge of international student insurance or a related industry is a plus.
  • Self-motivated, detail-oriented, and able to manage multiple projects simultaneously.
Vacancy posted 3 days ago
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