Vice President of Marketing (Boston)

Overview

With over 50 years of proven success, ECG, ranked as a Best Midsized Firm to Work For 2025 by Consulting Magazine, is the most experienced healthcare consulting firm in the US. Working exclusively in this space, our people consistently demonstrate their ability to solve challenges for providers and achieve better patient outcomes. Across our eight office locations, we’re seeking individuals who will show the courage to find innovative solutions and make a direct impact on the delivery of healthcare services nationwide.

About ECG

ECG is a national consulting firm that is redefining healthcare together with its clients. We provide a broad range of strategic, financial, operational, and technology-enabled consulting services to the full continuum of care, including hospitals, health systems, medical groups, academic medical centers, children’s hospitals, cancer centers, ambulatory surgery centers, investors, and payers/health plans.

Our work focuses on creating practical, tailored solutions that help clients maximize resources and achieve sustainable results. We value collaboration, integrity, and innovation, and are committed to fostering an inclusive and supportive work environment.

Job Details

Your Opportunity with ECG: Vice President (VP) of Marketing

The VP of Marketing will serve as the firm’s senior-most marketing leader, responsible for shaping and executing a differentiated, growth-oriented marketing strategy that strengthens brand, accelerates demand, and deepens client engagement. Reporting directly to the CEO, this role serves as a strategic partner to firm leadership, translating business priorities into integrated marketing initiatives that drive measurable impact.

This is a highly visible role requiring both strategic acuity and operational rigor. The VP of Marketing will elevate the firm’s market presence; ensure consistency of brand and messaging; and build a modern, data-driven marketing function aligned to the firm’s growth ambitions.

The VP of Marketing will work closely with the senior leadership team, division leaders, and business development to create and execute strategic, data-driven marketing plans to support brand awareness, new-client acquisition, and client retention. This role requires deep expertise in strategic marketing, strong conceptual and communication skills, and a solid understanding of the healthcare and professional services landscape. A forward-looking perspective on market trends—and the ability to translate them into high-impact content and campaigns—is essential.

Your Responsibilities May Include

• Define and lead a comprehensive marketing strategy aligned to firm priorities, growth targets, and sector focus areas.
• Serve as the strategic bridge between division leaders, product leaders, and marketing, and align marketing strategy, priorities, and planning.
• Partner with executive and division leadership to translate strategic objectives into targeted go-to-market plans.
• Identify opportunities to strengthen market positioning, differentiate offerings, and expand share in priority segments.

• Define and lead the firm’s product marketing strategy, with a focus on clearly articulating and packaging ECG’s analytics capabilities and differentiated offerings.
• Partner with Analytics Hub and division leadership to translate complex capabilities into compelling, client-facing value propositions.
• Ensure the firm’s digital presence reflects a modern, product-oriented narrative, showcasing analytics-driven insights, tools, and impact in a clear and accessible way.
• Develop go-to-market strategies for new and evolving analytics offerings, including messaging, launch planning, and sales enablement.

• Direct and evolve the firm’s brand, ensuring clarity, consistency, and differentiation across all channels.
• Shape the firm’s voice and narrative, reinforcing thought leadership and market credibility.
• Ensure alignment between firm strategy and brand strategy.

• Oversee the design and execution of integrated marketing campaigns that drive awareness, engagement, and pipeline.
• Strengthen digital marketing capabilities, including content strategy, social media, and web presence.
• Partner closely with business development teams to align marketing efforts with revenue generation goals.

• Lead the development of high-impact thought leadership aligned to the firm’s expertise and priorities as well as market trends.
• Establish a structured, scalable content strategy that supports both brand building and demand generation.
• Ensure the quality, relevance, and differentiation of all external-facing materials.

• Oversee the firm’s events strategy, including hosted events, sponsorships, and industry presence.
• Ensure events are aligned with strategic priorities and deliver measurable ROI.

• Build and lead a high-performing marketing team, fostering a culture of accountability, innovation, and continuous improvement.
• Establish clear KPIs and performance metrics to track marketing effectiveness and ROI.
• Optimize marketing processes, tools, and technologies to support scale and efficiency.

Qualifications

• 10 to 12+ years of progressive B2B marketing experience, including leadership roles in complex, matrixed organizations such as top-tier consulting, professional services, PE-backed services, or enterprise SaaS environments.
• Bachelor’s degree in marketing; MBA preferred.
• Proven success developing and executing enterprise marketing strategies that drive measurable growth, market positioning, and revenue impact.
• Demonstrated ability to elevate and differentiate a firm’s brand, positioning, and thought leadership in competitive markets.
• Track record of building and scaling integrated demand generation programs that directly influence pipeline and align tightly with sales/business development.
• Strong command of modern B2B marketing capabilities, including digital marketing, content strategy, and multichannel campaign execution.
• Experience leading events and client engagement strategies that strengthen relationships and support commercial objectives.
• Proven ability to build, lead, and develop high-performing marketing teams, with strong operational discipline and KPI-driven management.
• Demonstrated ability to act as a strategic adviser to executive leadership and operate as a peer to senior business leaders in a matrixed environment.
• Track record of helping reposition or modernize a firm’s go-to-market approach, brand, or marketing function into a true growth engine.
• Ability to travel up to 25% of the time.

Job Locations

ECG’s Atlanta, Boston, Chicago, Dallas, Minneapolis, San Diego, or Washington, DC offices. We will consider remote hires but prefer an in-office presence through our hybrid model (two or three days per week).

Schedule

Full time/exempt

What You Can Expect of Us

To reward our driven, innovative, and passionate employees, we’ve built a company culture that’s centered on performance. We offer an attractive compensation package, challenging work, and an entrepreneurial environment where you can take ownership of your career—and get out as much as you put in.

The estimated base salary range for this job is $150,000–$350,000 annually. It represents a good faith estimate of the range that ECG reasonably expects to pay at the time of the job posting. The actual salary paid will vary based on multiple factors, including but not limited to years of experience, special skills, and market changes. This job is eligible to participate in ECG’s annual incentive compensation program, which reflects ECG’s pay‑for‑performance philosophy. The job is also eligible to participate in ECG’s benefit plans, which include medical, dental, and vision coverage, a 401(k) matching program, unlimited PTO, and other wellness programs.

Equal Employment Opportunity

ECG provides equal employment opportunities to all employees and applicants for employment without regard to sex, race, color, religion, national origin, citizenship, ancestry, age, disability, pregnancy, medical condition (cancer and genetic characteristics), genetic information, gender, gender identity or expression, sexual orientation, marital status, military or veteran status, or any other legally protected characteristic. ECG participates in E-Verify as part of its onboarding process. Having a permanent legal right to work in the United States is a condition of employment. ECG is not currently able to provide assistance to candidates requiring sponsorship or a visa.