Marketing Automation Specialist - Data

io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.
We're looking for a Customer Marketing Manager who is equal parts relationship builder and system architect. You love talking to customers, hearing their stories, and turning those stories into content and experiences that move deals and build brand. In this role, you'll own Apollo's customer advocacy program end to end. That means case studies, testimonials, a growing community of engaged advocates, and the infrastructure to make all of it work at scale. You'll partner closely with Sales to make sure reps have exactly the right customer proof at exactly the right moment. And you'll go beyond the basics to help Apollo build something rare in B2B: a real, engaged customer community, especially upmarket.
The right customer story at the right moment can close a deal. Work with customers who love the product. Own case study production from interview to publish, and make sure reps actually use the content. Run a customer advocate community — a curated group of customers who are tapped for testimonials, co-marketing, content, speaking opportunities at ApolloNEXT, and more.
You'll build and run a program that gets advocates singing Apollo's praises where it matters — LinkedIn, G2, community forums, and beyond. Whether organic or incentivized, you'll know how to activate customers to speak up and make it worth their while.
Help Sales close. Tracking, matching, outreach, production — if it can be automated or accelerated with AI, you'll figure out how.
You'll assess what exists, build on top of it, and bring customer stories to the forefront of Apollo's brand. We want customers shouting from the rooftops. Experiment with community programming. Dinners for VP+ buyers, a podcast series with power users, online communities for GTM leaders, AMAs with Apollo's best customers. 5+ years in customer marketing, community, or advocacy at a B2B SaaS company. You've run a reference program, built case studies, and managed a community — not just contributed to one.
Customers trust you. Content sense. You build systems, not one-off projects. You think in workflows and you document what you build.
Bonus points if:
You've built or scaled an executive customer community (dinners, councils, roundtables)
You've produced a podcast or video series featuring customers
You've worked at a company where customer advocacy was genuinely a revenue lever, not a PR function
Apollo is the go-to-market platform for modern sales teams. Our customers are some of the sharpest operators in the industry and they have strong opinions about what works. In this role, you'll build real relationships with them, tell their stories, and help Apollo earn the kind of trust that turns customers into champions.
The listed Pay Range reflects the total cash compensation inclusive of annual base salary and annual bonus as applicable. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonus target and annual base salary for the role. Additional benefits for this role may include: equity; company bonus or sales commissions/bonuses; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; FSA/HSA and medical, dental, and vision benefits.
The listed Pay Range reflects the total cash compensation inclusive of annual base salary and annual bonus as applicable. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonus target and annual base salary for the role. Additional benefits for this role may include: equity; company bonus or sales commissions/bonuses; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; FSA/HSA and medical, dental, and vision benefits.
We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.