Marketing Contractor (part-time)

Marketing Contractor at Forma

As a Marketing Contractor at Forma, you'll be the execution engine behind some of our highest-volume, most visible marketing work. This is a hands-on, maker role. You'll spend your time building, designing, and shipping campaigns for our Marketing team, where your output will directly impact pipeline and brand. You'll work closely with our Head of Marketing and collaborate with our team, and we expect you to feel comfortable using AI tools to expand your impact.

This is a part-time contract engagement at 20 hours per week.

You Will

• Own email execution end-to-end, translating campaign briefs into polished HubSpot email builds, coordinating QA, scheduling sends, and maintaining our promotional email calendar
• Upload and QA contact lists in HubSpot following established field mapping and hygiene standards; working hand-in-hand with our Demand Generation Leader to ensure marketing operations work is done with the utmost quality and care
• Support our organic LinkedIn presence by creating and posting content, monitoring engagement, and responding to comments to keep our brand active and responsive
• Design graphics for social posts, email headers, and event collateral; edit and repurpose webinar recordings into short-form clips for LinkedIn and other channels
• Handle specific event logistics including drafting and sending RSVP emails, building calendar invites, and coordinating swag and flyer distribution for field dinners and broker lunches

Preferred Skills

• 2+ years of hands-on marketing execution experience, ideally at a B2B SaaS company and even better if you have exposure marketing to Benefits, Total Rewards, or HR leaders
• Have built and sent emails in HubSpot — you know your way around lists/segments, enrollment, and send setup (not just reporting)
• Understand basic data hygiene principles and know when to ask a question before uploading a list
• Are comfortable in Canva or similar design tool and can produce clean, on-brand assets without a lot of direction
• Have experience with LinkedIn content creation and profile management
• Have done basic video editing — cutting clips, adding captions, trimming for social length
• Are highly organized, detail-oriented, and proactive about catching mistakes before they ship
• Actively use AI tools in your day-to-day work to produce sharper, more polished, and higher quality work than what you'd produce without it
• Can work independently and manage your own time across a ~20 hr/week engagement

At Forma, we value diversity, and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Duties and responsibilities may not all be covered in the description, or may change over time at the discretion of Forma. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Forma, we welcome diverse perspectives, and people who think rigorously / aren't afraid to challenge assumptions. Join us!