Marketing Lead

Raise for Good is seeking a performance-driven Marketing Lead to build and scale our digital-first marketing engine. This role centers on three core priorities: (1) growing our network and brand presence through email and LinkedIn, (2) driving pipeline growth for our B2B courses while developing a B2C pilot strategy for Spring 2026, and (3) building scalable marketing systems that work efficiently without constant oversight. You'll create high-performing content, leverage AI to accelerate production, and systematically fill our pipeline with qualified leads. WHO YOU ARE You're a digital marketing growth expert who operates as a force multiplier, with a proven track record of building and executing marketing strategies that drive results. You bring deep knowledge of AI tools and workflows (ChatGPT, Claude, Midjourney, or emerging platforms), and you're excited to design the systems and select the right tooling to achieve our goals. You're equally comfortable setting a strategy and executing it. You don't wait for direction; you see opportunities, test hypotheses, and optimize relentlessly based on what's working. You're outcome-focused and data-informed, able to build marketing functions from scratch while working 5-10x faster than traditional approaches through smart automation and AI-enhanced workflows—all while maintaining quality and brand integrity. PRIMARY RESPONSIBILITIES Drive Pipeline Growth & Revenue Own and optimize the full marketing funnel: awareness → engagement → lead → opportunity → close Establish baseline conversion metrics and grow lead-to-opportunity pipeline from the ground up; generate 15+ qualified B2B leads per quarter through strategic content, LinkedIn engagement, and targeted outreach Develop and test B2C pilot strategy for Spring 2026 Program launch, including messaging, channels, and conversion pathways Create with the Program and Partnership Managers, high-converting sales assets (decks, case studies, one-pagers) that close deals Conduct competitive intelligence and market research to identify untapped opportunities, in partnership with a research associate Partner with the CEO on quarterly revenue goals and BD strategy; track and report marketing's direct contribution to pipeline and closed revenue Grow Network & Digital Brand Awareness Grow Raise for Good's LinkedIn presence by 50%+ in Year 1, with 4% engagement rate (2x industry average); establish CEO as a thought leader with consistent, high-quality content (3-5x/week) Launch and scale email newsletter, achieving 30%+ open rates and 5%+ click-throughs; grow subscriber base through strategic lead magnets and community cultivation Increase community engagement by 40%+ through strategic digital activations and amplification strategies that showcase Raise for Good's impact Position Raise for Good for speaking opportunities at top-tier industry events through strategic content and outreach; prepare positioning and talking points Create referral systems that turn community members into advocates, generating business opportunities Build Scalable Marketing Systems & AI-Powered Infrastructure Design and implement AI-enhanced, multi-channel content workflows that produce 10x more output without sacrificing quality; integrate AI tools for content ideation, drafting, editing, image creation, SEO optimization, and distribution across platforms Automate 50% of repetitive marketing tasks within the first 90 days; create systems requiring Build prompt libraries, brand guidelines, and workflows that maintain Raise for Good's voice across AI-generated content Implement analytics dashboard tracking key metrics: website traffic, engagement rates, lead generation, conversion rates, and pipeline contribution Create repeatable, documented systems for content production, distribution, case study development, and performance analysis—enabling marketing excellence without your direct involvement Establish A/B testing frameworks for continuous optimization; stay ahead of emerging AI tools and platforms to maintain a competitive edge WHAT SUCCESS LOOKS LIKE 30 Days: Launch optimized LinkedIn strategy with engagement benchmarks. Implement AI workflows showing 3x productivity increase. Set up analytics infrastructure. Generate 2+ qualified leads. 60 Days: Achieve consistent content production (15+ pieces/week) with 90 Days: Demonstrate 5x content output vs. traditional methods with 25%+ improvement in key engagement metrics. Automate 50% of repetitive tasks. Contribute 15+ qualified B2B leads. Finalize B2C pilot strategy. Document scalable systems and present the H2 growth strategy. 6 Months: Establish Raise for Good as an emerging thought leader with a growing digital presence. Continue the cadence of qualified B2B leads. Implement B2C pilot strategy. Build a foundation for full-time transition with proven systems and ROI. 1 Year: Drive consistent monthly inbound leads with 50%+ reduction in cost-per-lead. Launch B2C pilot (Spring 2026). Scale the content library with systems producing results independently. Build a community of advocates generating regular referrals. MUST-HAVE QUALIFICATIONS 5 - 8+ years driving marketing growth for B2B and B2C services or digital products, ideally in social impact AI Expert: Daily user of AI tools (ChatGPT/Claude, Midjourney, Zapier/Make, etc.) with proven 5x efficiency workflows; able to share tools and strategies with the team Digital Marketing Expert: Deep expertise in LinkedIn, SEO, email marketing, marketing automation, and analytics platforms Builder Mindset: You've built marketing functions or brands from scratch with measurable results; you experiment constantly and optimize based on what's working Exceptional Writer: You create compelling content that drives engagement and conversions Self-Directed High-Performer: You work independently, anticipate needs, and consistently exceed goals with minimal oversight Social Impact Knowledge: You understand nonprofit operations, fundraising, and/or philanthropy BONUS Experience selling to nonprofits or funders Video production and editing skills Experience with paid acquisition channels Community building or event marketing background WHO THRIVES HERE You love autonomy and accountability. You get energized by data that shows what's working. You see AI as a superpower that lets you punch above your weight. You want to build something meaningful that drives social impact while proving marketing's business value with every campaign. You'll be part of a collaborative team including the Director of Strategy & Operations (your manager), Programs/Partnerships Manager, Strategic Initiatives Manager, and a thought partnership with the CEO. While you'll work independently, you'll have a support system to accelerate your impact. WORKING STYLES This role starts part-time (20-25 hours/week) with potential to grow to full-time in February 2026 based on performance and business growth. You'll work remotely with in-office presence 2-3x/week in Glen Park, SF. We value output over activity—what matters is measurable results, not hours logged or tasks completed. THIS ROLE MAY NOT BE RIGHT FOR YOU IF.. You need a large team or a substantial budget to be effective You measure success by activities (posts published, hours worked) rather than outcomes (leads generated, pipeline created) You're uncomfortable with AI tools or see them as replacing creativity rather than amplifying it You require detailed direction or frequent hand-holding You can't demonstrate clear ROI from your past marketing work You prefer brand awareness campaigns over direct-response, performance marketing RAISE FOR GOOD VALUES People First The human element connects us all. We are not transactional. Our voice matters. Partnership We are bridge builders. We communicate courageously. We are adaptive and nimble. Tenacity We embrace our entrepreneurial spirit. We are dogged in our pursuit of the solution. We are intensely curious about what is and what could be. Ownership We own our growth areas. We stick to our word. We trust our instincts. YOUR GROWTH PATHWAY Part-Time (20-25 hours/week): Establish marketing foundations, content creation, and prove impact through metrics Transition to Full-Time (estimated end of February 2026): Expand scope to marketing leadership and strategic business partnership after 30/60/90 evaluation Future Leadership: Manager/ Senior Manager/ Director, with potential to build and lead a marketing team or develop specialized expertise areas COMPENSATION & BENEFITS: Contractor Phase (Part-Time through Jan/Feb 2026): Manager: Director of Strategy & Operations $100-150/hour at 20-25 hours/week Opportunity to transition to a full-time salaried position starting February 2026 Full-Time Transition (potential Feb 2026): Salary: $130,000 - $150,000 15% annual performance bonus (eligible after 1 year; subsequent bonuses paid end of year) 2% BD bonus for new leads brought in (based on the total 1st contract amount) $70 monthly technology stipend Company laptop Unlimited PTO with 2 dedicated "recharge weeks" per year Medical, Dental & Vision Insurance (RFG covers 85% of base plan) Matching 401(k) plan (eligible after 6 months) Travel and Office Expectations: This is a Bay Area role; In-office 2 - 3x/ week (Glen Park, SF) Annual in-person team retreats: SF (early February) and rotating location (late August) Quarterly in-person meetings/ team gatheringsin San Francisco Occasional domestic travel (1 - 2x/ year) #J-18808-Ljbffr