Senior Manager, NA Omnichannel Performance Analytics & Insights

Main Responsibilities The Senior Manager, NA Omnichannel Performance Analytics & Insights will advance how Sanofi measures, interprets, and acts on omnichannel performance across North America—moving beyond vanity metrics to insight-led measurement that helps brands optimize investment, improve customer engagement, and make faster commercial decisions. Core Responsibilities Lead development and governance of NA omnichannel measurement standards across media, CRM, web, search, and customer journey performance. Define KPI frameworks and reporting principles (activity, diagnostic, optimization signals, and business-impact measures). Translate brand and channel objectives into measurement plans. Own quality and consistency of omnichannel performance storytelling (what happened, why, meaning, and actions). Partner with Digital and central analytics teams on dashboards, reporting requirements, data interpretation, tagging, and measurement usability. Direct offshore analytics resources to scale reporting, dashboard QA, analysis, and cross-brand support. Identify performance trends, journey gaps, and optimization opportunities with Media, CRM, Web, Search, Brand, and agencies. Shape omnichannel test-and-learn agenda (design, KPI alignment, readouts, learning capture, scale recommendations). Use AI-enabled tools/automation/advanced analytics to accelerate insights and improve decision speed and quality. Serve as a business analytics counterpart to agency/vendor partners; ensure standardized, insight-led deliverables. Lead upskilling on analytics standards, insight development, reporting interpretation, and executive storytelling. Support GTMC transformation by identifying measurement/reporting/operating model improvements. Required Skills/Qualifications Bachelor’s degree. 7+ years in omnichannel/marketing/media/CRM/web analytics or related. Experience with KPI frameworks, measurement plans, scorecards, executive reporting, and test-and-learn measurement. Ability to synthesize complex data into clear insights for senior leaders. Cross-channel experience (paid media, CRM/email, web, search, TV, digital engagement, customer journey). Partnering with data science/engineering to improve data usability. Hands‑on SQL. Familiarity with tools such as GA, Sprinklr/brand listening, Jira, Power BI, Tableau (or similar). Nice to Have Python preferred. Regulated industry experience (pharma/healthcare strongly preferred). Experience managing/directing offshore analytics, agencies, vendors, or matrixed resources. Benefits Health and wellbeing benefits including high‑quality healthcare, prevention and wellness programs, and at least 14 weeks’ gender‑neutral parental leave. #J-18808-Ljbffr Scorpion Therapeutics