Marketing Coordinator

Job Type: Permanent position | Full time position Responsibilities Identifies market opportunities within the industrial instrumentation and mining services sectors and advises on the development and implementation of marketing strategies to promote Instrowest's products and services. Develops and coordinates integrated marketing campaigns across digital and traditional channels, tailoring messaging to technical audiences in the mining, oil and gas, and mineral processing industries. Manages Instrowest's online sales platform and e-commerce presence, implementing SEO strategies, promotional content, and pricing structures to drive customer acquisition and online revenue. Analyses market trends, customer behaviour, and competitor activity to provide data‑driven recommendations on product mix, pricing, and distribution channels to senior management. Plans and oversees the production of marketing collateral including capability statements, product brochures, and digital content, coordinating with internal teams to ensure accuracy and brand consistency. Develops and manages relationships with industry partners, suppliers, and distributors to support brand positioning and expand Instrowest's market presence across Australia. Monitors and evaluates the performance of marketing initiatives against key business objectives, reporting findings to management and adjusting strategies to optimise outcomes. Skills and Experience Relevant qualification or 5 years of experience in lieu of the qualification At least 1 year of experience in the relevant role Demonstrated experience developing and implementing marketing strategies Proven ability to manage social media accounts and produce engaging digital content Experience coordinating promotional events and marketing campaigns Proficiency in analysing marketing data and preparing performance reports for management Strong collaboration skills with the ability to work across internal teams to maintain brand consistency and messaging Position Details Full Time Salary: $75,000 - $90,000 Location: Unit 3/12 Day Rd, Rockingham WA 6168 Please send us your resume if you believe you have the right skills for the position. #J-18808-Ljbffr