Manager of Member Communications and Audience Strategy

Manager of Communications & Audience Strategy

At the Philadelphia Museum of Art, we actively seek to employ a diverse group of people who embody our organizational values. We welcome and encourage individuals of all backgrounds to apply, especially those from marginalized and underrepresented groups in the museum field, who are inspired by our shared purpose and enjoy working collaboratively with others. We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship or immigration status, color, disability, ethnicity, familial status, gender identity and/or expression, genetic information, marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other protected status.

Campaign Management & Communication Strategy

• Oversee the execution of direct response campaigns including email, direct mail, and telemarketing, utilizing segmentation to drive renewals, upgrades, and annual fund growth.
• Manage and create automated onboarding, engagement, and recapture strategies tailored to diverse audiences such as members, visitors, and program participants.
• Develop, write, edit, and coordinate audience-focused copy for membership and annual fund communications across email, web, social media, print, and onsite channels; contribute to and edit direct mail copy provided by external partners to ensure clarity, flow, tone, and alignment with campaign goals.
• Support the institutional list management strategy with key stakeholders, ensuring best practices in database set-up, automation, and data integrity.
• Coordinate communication timing and content delivery across museum departments to maintain a cohesive institutional and membership voice and maximize audience engagement.
• Manage external mail house partnerships, including inventory oversight and deployment scheduling, to ensure the timely delivery of high-volume physical and digital communications.

Production, Collateral & Website

• Oversee the production, inventory, and distribution of onsite collateral, including signage, brochures, and promotional materials.
• Perform meticulous proofreading for acquisition and renewal materials to ensure consistency and accuracy across all print and digital touchpoints.
• Manage membership webpage updates in collaboration with the Communications and IIT teams to ensure seamless and up-to-date user experience.
• Administer the list exchange process for direct mail acquisition, managing requests and building partnerships with external organizations to expand audience reach.

Strategic Planning & Financial Management

• Collaborate on the department's annual revenue and expense budget including identifying key resources.
• Track, report, and analyze the performance of membership initiatives to inform campaign strategy and decision-making.
• Use performance analysis to make recommendations that inform short- and long-term department planning.

Systems, Data & Performance Analysis

• Partner with IIT and DevOps to streamline workflows, automate manual processes where possible, and improve efficiency.
• Foster cross-departmental collaboration and stay current on industry best practices.
• Support the administration and segmentation of cross-institutional e-marketing tools and systems for performance tracking.
• Work with key stakeholders to standardize gift entry and record maintenance, ensuring data accuracy.
• Analyze email, segment, and website performance using tools such as Google Analytics to improve digital content and ensure information accuracy.
• Work with DevOps and Marketing teams to translate data into actionable insights for audience engagement.

Leadership & General Support

• Oversee the daily operations and professional growth of a multi-disciplinary team, including a four-person Member Representative team, with potential for future team growth.
• Perform other duties as assigned.

Your background and experience include: The ideal candidate is a collaborative, detail-oriented communications professional with experience developing audience-focused campaigns, writing clear and compelling copy, using data to guide decisions, and managing projects that support membership engagement, retention, and revenue growth.

• Bachelor's degree in marketing, communications, advertising, or a related field, or equivalent relevant experience
• Prior experience in membership, marketing, or communications (3+ years)
• Experience as a direct supervisor for a team responsible for sales, stewardship, and communications (3+ years)
• Experience meeting membership or fundraising revenue goals, including renewal, retention, and campaign performance
• Strong project management skills, with experience planning, prioritizing, and executing multiple campaigns or initiatives on deadline
• Proven problem-solving skills with communications experience, including writing and audience strategy
• Strong writing and editing skills, with experience developing clear, compelling copy for email, web, social media, print, and donor or member communications
• Experience with email marketing tools, social media platforms, and Google Analytics
• Experience updating website content or working with content management systems in collaboration with communications and technology teams
• Experience coordinating print and digital collateral production, including proofreading, vendor coordination, inventory, or distribution
• Experience supporting budget planning, expense tracking, or resource planning for campaigns or department initiatives
• Experience working cross-functionally with internal teams and external vendors or partners to manage communications projects
• Experience using CRM or donor database systems for segmentation, reporting, and performance tracking; familiarity with Raiser's Edge preferred

• Proficiency in Microsoft Office
• Exceptional organizational, written, and oral communication skills
• Strong interpersonal skills, including the ability to build and maintain effective, cooperative working relationships
• Excellent attention to detail, with flexibility and creativity
• Familiarity with the Museum membership model preferred

Position and Compensation Details

• The salary for this position is $63,000.
• This position is Full-Time, Exempt, and 35 hours per week.
• This position reports to Director of Membership and Annual Fund
• Physical requirements: Able to remain stationary for extended periods of time, to utilize computers and other office equipment required of this job, to perform physically administrative duties in a typical interior office environment, gallery, or exhibit space, and to access most public and staff areas of the museum campus
• Job-specific physical requirements
• Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

Institutional Requirements

• Upholds the professional standards of the field, always acts in a manner that is consistent with the best interests of the museum and protects and enhances its reputation and standing within the community of museums.
• Adheres to the museum's code of ethics and Employee Handbook and avoids any real or perceived conflicts of interest.
• Shows respect for co-workers and visitors and an understanding of and appreciation for the diversity of the museum's staff, volunteers, and audiences.
• Maintains confidentiality.
• Adheres to all museum protocols, procedures, rules, and policies.

Application Timeline

Applications will be reviewed on a rolling basis. We encourage candidates to apply early as the position will close once we have a robust applicant pool or a candidate has been selected.

What We Offer

Our employees are at the center of the museum. As an employee, you will have access to numerous museum perks including, but not limited to:

• Free general admission to the museum for you and your immediate family
• Discounted guest tickets for admission
• Discounts on gift memberships
• Special staff tours and presentations from our curatorial and conservation teams
• Discounts at the museum restaurant, museum cafs, and museum retail and online stores

We offer a comprehensive benefits package for employees including:

• Medical, dental, and vision benefits
• Fully paid short-term disability insurance, long-term disability insurance, and life insurance
• Health savings or flexible spending account program
• Retirement savings program with museum match
• Paid vacation, personal days, sick days, and holidays

*Eligibility for certain benefits is based on a variety of factors including the employee's regular schedule and tenure