Associate Director, Strategy

Associate Director, Strategy

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.

Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.

The Associate Director, Strategy defines day-to-day functional management of client needs, and leadership and direction to the Strategy team. This person reports into either the Director, Strategy or the VP, Strategy, and also provides strong cross-functional contribution.

Responsibilities

Knowledge:

• Pharma media experience, ideally across a diverse set of conditions, disease states, and audiences (DTC, HCP, Payer, etc.)
• Understands the total marketing process and the strategic role of media
• In-depth understanding of the role of media channels in a plan
• Expertise in various media research tools and software
• Proactively self-educates on PHM, Publicis Groupe, and client business functions, capabilities, tools, and processes

Managing & Leading Others:

• Responsible for the day-to-day workload and deliverables of the Strategy team
• Supports the Director, Strategy and/or VP, Strategy
• Builds trust, models inclusion, and shows respect for all employees
• Works collaboratively with cross-functional teams
• Drives internal team momentum and progress to meet client deadlines
• Takes initiative and shows accountability for oneself and team's work
• Owns communication on business initiatives and client requests to internal team
• Trains Strategy team on tools and processes
• On-boards and trains new hires
• Participates in formal development process, including performance management, goal-setting, mid- and yearly reviews
• Nurtures and develops lower-level talent on assigned accounts
• Participates in PHM's interviewing efforts

Strategy & Account Management:

• Manages, prioritizes, and delegates team workload
• Coaches team to consistently deliver on client and agency requests
• Oversees overall media strategy, approach, and plan on each account
• Helps VP, Strategy drives the planning process
• Manages multiple accounts and can transition between them seamlessly
• Provides initial perspectives on media strategies and approaches
• Owns media channel mix and initial budget allocation and rationale
• Collaborates with internal cross-functional leaders to ensure strategic alignment of deliverables with client needs
• Represents the interests of cross-functional teams in client and agency partner meetings where those teams are absent
• Provides input on deliverables timelines in partnership with cross-functional teams
• Pushes for continuous improvement of self, team, and client deliverables
• Contributes to new business efforts as needed

Client Service:

• Builds a day-to-day relationship with appropriate clients on assigned brands
• Conveys passion for clients and their businesses
• Provides input to client to help shape their marketing priorities
• Models outstanding client service for team
• Influences clients through strong public speaking, presentation, and writing skills

Qualifications

Requirements:

• Embraces PHM values of Accountability, Collaboration, Empathy, Equanimity, Integrity and Respect
• Proven ability to manage people and projects
• Proven ability to earn the respect of clients, internal partners, and peers
• Proven ability to manage challenging situations and persons
• Proven ability to manage multiple accounts, campaigns, clients, etc.
• Excellent public speaking and presentation skills
• Excellent written communication skills

Education & Experience:

• 5+ years media planning experience.
• 2+ years HCP media planning and media strategy experience
• 2+ years management experience
• 1+ year of cross-channel media planning experience

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $81,225.00 - USD $116,655.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.