Senior Creative Strategist - DTC / eCommerce

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Senior Creative Strategist – DTC / eCommerce based remotely in the United States. The Senior Creative Strategist will lead performance-driven advertising strategy for a portfolio of direct-to-consumer (DTC) and eCommerce brands, turning customer insights and performance data into creative that delivers measurable business growth. This role combines strategic thinking, direct-response marketing expertise, and strong creative judgment to develop compelling concepts across paid social channels. You will own creative direction from ideation and messaging through briefing, testing, and optimization. Working within a collaborative, high-performing team, you will partner with growth strategists, media buyers, designers, and copywriters to align creative decisions with commercial objectives. You will also work directly with clients, guide creative execution, and help strengthen the processes used to develop and evaluate advertising. This is an opportunity for an experienced strategist to take meaningful ownership, influence creative performance, and contribute to the growth of ambitious eCommerce businesses in a remote-first environment. Accountabilities - Creative Strategy and Ownership: Lead advertising creative strategy across a portfolio of DTC and eCommerce brands, developing creative concepts, messaging frameworks, angles, hooks, scripts, and testing roadmaps aligned with client growth objectives. - Performance Analysis and Optimization: Analyze creative performance data to identify winning concepts, diagnose underperforming assets, recognize meaningful trends, and translate insights into actionable iterations and new testing opportunities. - Direct-Response Creative Development: Apply customer psychology, market sophistication, awareness levels, mass desires, offer positioning, and conversion-focused messaging to create advertising that addresses customer motivations, objections, and purchase barriers.

- Creative Testing and Experimentation: Develop clear hypotheses for creative tests based on customer insights, performance trends, emerging opportunities, and untested messaging angles. Establish structured approaches to testing and use results to inform ongoing creative development. - Cross-Functional Collaboration: Work closely with Growth Strategists, Media Buyers, Visual Designers, Campaign Coordinators, and Copywriters to align creative priorities with campaign performance, media strategy, and broader business goals. - Creative Quality and Feedback: Review advertising assets across user-generated content (UGC), video, static images, and carousel formats. Provide specific, actionable feedback that strengthens strategic alignment, messaging, visual execution, and overall performance potential. - Design Guidance and Mentorship: Guide and coach Visual Designers to strengthen their creative judgment, execution quality, and understanding of performance marketing principles. Help ensure that creative concepts are translated effectively into high-quality advertising assets. - Client Communication and Advisory: Participate in client strategy calls, contribute to content planning, guide creative shoots, and advise clients on producing stronger advertising assets. Present recommendations confidently, explain strategic reasoning, and constructively challenge assumptions when appropriate. - Creative Process Improvement: Contribute to the development of creative frameworks, playbooks, briefing processes, testing methodologies, and learning systems that improve the consistency, speed, and effectiveness of creative strategy. - Independent Execution and Prioritization: Take ownership of creative strategy, proactively identify opportunities, solve problems, manage competing priorities, and maintain momentum without requiring constant direction.