UGC Creative Strategist, Paid Social (DTC)

Job Description

Description

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This is a hands-on UGC production role for paid social ads. You will find fitness creators, script them, direct their shoots, edit the footage yourself, and deliver ad-ready video variations every week for testing on Meta and TikTok.

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Apply only if all three are true:

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• You have produced UGC that ran as paid ads for a DTC brand or a performance agency.
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• You edit video ads yourself, in CapCut, Premiere or similar.
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• You can show those ads and the results they drove (hook rate, CTR, CPA or ROAS).
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This is not a social media manager, influencer marketing, community or organic content role. Applications without paid UGC work and results will not be reviewed.

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About CARTERˣ

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CARTERˣ is a US performance supplement brand built on one idea: a disciplined life runs on a system. Our flagship, SYSTEMˣ, is a daily subscription stack of hydration, creatine, multivitamin and omega-3. Transparent recipes. Made in the USA in FDA-registered, cGMP facilities. We launched in 2026. We are small, founder-led and move fast.

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The Role

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You sit at the center of our paid growth. We set the strategy, the budgets and the testing plan. You turn it into a constant flow of creative: the right creators, the right scripts, and enough variations to find winners fast.

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Your Week

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• Review: go through last week’s ad results. Pick the winners to iterate and the losers to drop.
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• Script: write scripts from our hook and angle library, usually three hooks on one body.
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• Cast: find and recruit creators who look like our customer: people aged 25 to 50 who train, from hybrid athletes and lifters to runners, credible and camera-ready. Use creator marketplaces, Instagram and TikTok outreach, and our existing shortlist. Negotiate rates, ship product, and secure usage rights and whitelisting.
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• Direct: send shot lists, review raw takes, and ask for re-shoots when a take falls short.
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• Edit: cut the variations yourself. Hook swaps, captions, lengths, 9:16 and 4:5.
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• Deliver: 10 to 15 new ad-ready variations a week, named to our convention, inside FTC and supplement claim rules.
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What You Will Not Do

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Media buying, budgets, offers or brand strategy.

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What You Bring

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• 2+ years producing UGC for paid social, at a DTC brand or a performance agency.
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• A portfolio of paid UGC ads you cast, directed and edited, with their results.
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• Strong editing in CapCut, Premiere or similar.
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• Working knowledge of Meta Ads Manager metrics: hook rate, hold rate, CTR, CPA.
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• Experience setting up Meta Partnership Ads or TikTok Spark Ads.
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• Taste. You know the difference between a take that feels real and one that feels staged.
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• You hit volume without being chased.
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• Based in the United States.
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Nice to Have

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• Supplements, fitness or another regulated category.
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• An existing network of UGC fitness creators.
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• You train.
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How We Measure the Role

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Variations delivered per week, the share approved first time, hook rate on new ads, winners per month, and cost per finished asset.

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The Details

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• Part-time: 10 to 20 hours per week, flexible.
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• Remote, United States.
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• Pay: $30 to $45 per hour, based on experience. Creator fees and product are budgeted separately.
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• Start: as soon as possible.
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How to Apply

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Apply through LinkedIn and include links to three paid UGC ads you produced, with the metric that made each one work. Shortlisted applicants complete a short paid test task before any interview.