Media Planner

Job Description

Media Planner - Remote

The Media Planner is responsible for supporting day-to-day planning and implementation of commerce media programs across digital channels. S/he is a self-starter and adept at using audience insights and data to inform planning, substantiate hypotheses, evaluate results, and drive optimization.

What You’ll Do

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• Support day-to-day project team in planning, buying and management of commerce media campaigns for assigned accounts
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• Research potential media partners, develop program RFPs, and evaluate opportunities
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• Conduct audience research via syndicated data and research (e.g., Simmons MRI, Kantar, eMarketer)
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• Collaborate with vendors to schedule meetings, gather ad specs/program requirements and update production sheets
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• Facilitate media plan development and oversee inventory procurement, including contracting, spec gathering and ad trafficking
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• For platform media, set up and manage campaign architecture, targeting and bid strategies, QA and in-platform optimizations
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• Manage in-market programs to ensure delivery, performance and optimizations are on track and recognize account performance trends worth escalating (good or bad)
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• Collaborate with Analytics to ensure proper tagging, reporting, insights and optimization takes place
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• Manage program budgets, invoicing and billing reconciliation
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• Manage junior team members as needed
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Qualifications

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• 2-5 years hands-on digital media planning and buying experience across a variety of formats (e.g., display, native, video/CTV, audio, search, social, mobile, DOOH, email) in direct and/or programmatic environments; retail media, ecommerce, and/or CPG experience preferred
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• Foundational experience with common syndicated research, media planning and ad tech tools (e.g., Kantar, MRI Simmons, Mediaocean, various RMNs, ad servers, and DSPs)
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• Able to locate and assemble raw program inputs (e.g., research reports, media kits, performance data)
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• Demonstrated experience with digital media planning and buying support, including accurate campaign set up, creative trafficking, QA, optimization, troubleshooting and reporting
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• Detail-oriented and well organized with strong communication skills (written & verbal)
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• Effective time management skills: able to prioritize, respond quickly and appropriately to change, meet deadlines and "manage up" to keep manager/team updated
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• Able to collaborate cross-functionally in a fast-paced environment
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• Experience with Microsoft Excel and PowerPoint
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Leadership Responsibilities

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• Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources
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• May delegate work of others and provide guidance, direction and mentoring to indirect reports
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Work Environment

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• Remote position with occasional travel for client and team meetings.
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• Primarily computer-based work in a collaborative virtual environment.
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• Frequent interaction with internal and external partners across multiple time zones.
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