Senior Media Buyer

Job Description

Acquire.bet is the leading player acquisition agency, specializing in scaling Casino and Sports Betting brands through data-driven, performance marketing campaigns.

We manage high-volume paid media across Meta, Google, TikTok, CTV, creators, and emerging programmatic platforms.

With 20+ years of expertise, we’re now building the next-generation agency — using cutting-edge AI, automation, and advanced strategy to deliver the highest ROI for our clients.

Role Overview

We’re seeking a Senior Media Buyer to own high-impact, performance-driven digital media programs for gaming clients operating in highly competitive, fast-moving markets. This role blends strategic leadership with hands-on execution, requiring someone who can independently manage significant budgets, push platforms beyond standard playbooks, and serve as a trusted advisor to clients. You’ll have full ownership of media strategy and performance, with the autonomy to test, iterate, and scale what works.

What You’ll Own

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• Account & Client Leadership: Act as the primary media lead and strategic advisor for clients, shaping platform strategy, performance priorities, and growth roadmaps
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• Performance & Spend Ownership: Own pacing, budget allocation, optimization, and ROI across large-scale paid media programs with accountability to business outcomes
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• Channel Strategy & Execution: Lead hands-on execution across paid social, search, programmatic, and biddable platforms with an emphasis on lower-funnel performance
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• Testing & Innovation: Drive experimentation across new platforms, betas, formats, bidding strategies, and audience approaches to unlock incremental scale
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• Creative Strategy Leadership: Lead the development and evolution of performance-driven creative strategy across accounts, partnering with design to drive iteration, testing, and creative insights that unlock scale
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• Performance Storytelling: Translate complex performance data into clear insights.
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Key Responsibilities

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• Develop comprehensive, data-driven media strategies aligned to client goals, market dynamics, and regulatory constraints
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• Execute and optimize campaigns end-to-end, including launch, pacing, real-time optimization, troubleshooting, and scaling
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• Build precise media plans covering platform selection, audience targeting, creative strategy, and budget allocation
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• Rigorously monitor performance, identify inefficiencies or opportunities, and implement data-backed optimizations
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• Design and execute structured testing roadmaps, using performance results to inform strategy and investment decisions
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• Proactively surface insights and recommendations that go beyond reporting to drive meaningful growth
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Required Experience & SkillsExperience

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• 5+ years of media agency or platform experience
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• Experience in gaming, sports betting, or interactive entertainment (or a demonstrated passion and deep familiarity with the space)
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• Proven hands-on expertise across Meta, Google, TikTok, X, Programmatic, and other platforms
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• Experience managing large budgets with direct accountability to ROI and efficiency
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Skills

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• Strong understanding of emerging AI capabilities in paid media and the ability to integrate new tools into workflows to create competitive advantage
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• Deep understanding of performance marketing and lower-funnel acquisition strategies
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• Strong analytical fluency with the ability to translate data into clear actions and strategy
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• Comfort operating in fast-paced, highly competitive, and regulated environments
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• Clear, confident communicator capable of influencing both clients and internal stakeholders
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