Off-Page SEO Specialist

Role Description

You'll own everything that builds Firecrawl's authority off our own site — backlinks, digital PR, brand mentions, and the newer game of getting cited inside ChatGPT, Perplexity, Claude, and the other LLMs developers now use to discover tools. Traditional off-page SEO and GEO (generative engine optimization) are converging fast, and we want one person who can run both. You'll work closely with Eric, who owns growth strategy, while you own the off-page function end to end: outreach, partnerships, mentions, citations, and the measurement that proves it's working.

What You'll Do:

• Own off-page SEO end to end: link building, digital PR, partnerships, guest contributions, and the relationships that produce durable authority over time.
• Own GEO: get Firecrawl cited as the answer when developers ask LLMs how to scrape the web, get LLM-ready data, or build agent infrastructure. Track citations, understand what content gets pulled, and ship a strategy that compounds.
• Build a backlink acquisition system, not a one-off campaign. Target lists, outreach sequences, response tracking, and the measurement to know what's actually moving DR and referral traffic.
• Run digital PR: pitch Firecrawl into the publications, newsletters, podcasts, and roundups developers actually read.
• Partner with the content team on linkable assets: original research, benchmarks, technical deep-dives, and the pieces that earn citations on their own.
• Monitor brand mentions, unlinked mentions, and competitor citations. Convert what you can. Learn from what you can't.
• Report on what's working weekly: domains acquired, citation share inside LLMs, referral traffic, share of voice on target queries.

Qualifications

• A real operator in off-page SEO.
• Serious depth in GEO.
• Experience with technical or developer audiences.
• Strong outreach instincts.
• Comfortable working solo.
• Data-literate.

Requirements

• 5+ years in SEO with significant off-page ownership at a technical or developer-facing product.
• US Citizenship/Visa required.

Benefits

• Salary that makes sense — $140,000–$180,000/year (SF, U.S.-based), based on impact, not tenure.
• Own a piece — Up to 0.05% equity in what you're helping build.
• Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge.
• Parental leave — 12 weeks fully paid, for moms and dads.
• Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human.
• Learning & Development — Expense up to $1,000/year toward anything that helps you grow professionally.
• Team offsites — A change of scenery, minus the trust falls.
• Sabbatical — 3 paid months off after 4 years, do something fun and new.
• Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids).
• Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance.
• Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance.
• Doctegrity telehealth — Talk to a doctor from your couch.
• 401(k) plan — Retirement might be a ways off, but future-you will thank you.
• Pre-tax benefits — Access to FSAs and commuter benefits (US-only).
• Pet insurance — Because fur babies are family too.
• SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy.
• E-Bike transportation — A loaner electric bike to get you around the city, on us.

Interview Process

• Application Review — Send us your work: a backlink campaign you ran, a GEO strategy you shipped, or a number you moved (DR, referral traffic, citation share).
• Intro Chat (~20 min) — Quick alignment call.
• Deep Dive Chat (~60 min) — Walk us through a real campaign.
• Paid Work Trial (1 week) — Audit our current off-page footprint and LLM citation share.
• Founder Chat (~30 min) — Culture, pace, ownership, and how you like to work.
• Decision — We move fast after the trial.