SEO Specialist

Role Description

The SEO Specialist is responsible for driving organic growth and improving the visibility, performance, and technical health of the company's digital properties. This role serves as a critical liaison between Marketing, Content, and Engineering teams, ensuring that websites are optimized for both search engines and users. The SEO Specialist leverages technical SEO expertise, content optimization strategies, and data-driven insights to increase organic traffic, improve search rankings, and support business growth objectives.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Information Systems, Computer Science, or a related field; OR equivalent combination of education, professional training, and directly related SEO experience.

Requirements

• Conduct Technical SEO Audits: Regularly identify and resolve crawlability, indexing, rendering, and overall site performance issues.
• Monitor & Improve Site Health: Address technical debt like 404 errors, redirect chains, duplicate content, and indexing concerns.
• Manage Configurations: Maintain critical technical SEO assets including XML sitemaps, robots.txt files, and canonical tags.
• Optimize Performance (with Dev Teams): Partner with developers to improve Core Web Vitals, PageSpeed performance, and mobile usability.
• Implement Structured Data: Maintain Schema.org/JSON-LD markup to boost search visibility and qualify for rich results.
• Support Site Architecture: Assist in evaluating URL structures, navigation, taxonomy, and overall website architecture to support scalability and search performance.
• Perform Keyword & Competitor Analysis: Identify new content opportunities and organic growth initiatives through deep-dive research.
• Optimize On-Page Elements: Enhance metadata, headers, internal linking structures, and body copy for better search visibility.
• Collaborate on Content Development: Work alongside content creators, designers, and marketing stakeholders to bake SEO best practices into new assets.
• Execute Content Refreshes: Identify and optimize underperforming historical content to boost its current search performance.
• Track Key Performance Indicators (KPIs): Monitor organic traffic, rankings, backlinks, crawl health, and other core SEO metrics.
• Leverage SEO Toolkits: Utilize Google Analytics, Google Search Console, Ahrefs, Semrush, and specialized software to uncover trends.
• Build Reports & Dashboards: Create recurring performance reports that clearly communicate insights and actionable recommendations to stakeholders.
• Analyze Algorithm Updates: Keep a close eye on search engine algorithm changes and industry trends to proactively shift strategies.
• Integrate SEO into Product Roadmaps: Work closely with Engineering, Product, Content, and Marketing teams to ensure SEO requirements are built into standard project releases.
• Guide Web Migrations & Launches: Provide technical SEO recommendations for website enhancements, full migrations, redesigns, and new feature rollouts.
• Drive Testing & Innovation: Support SEO testing initiatives and contribute to continuous workflow and process improvements.

Benefits

• Salary range for this role is $90,000-$100,000 annually.
• Total compensation package is negotiable and may include annual performance bonus, ESPP, enhanced time off packages, and benefits.
• Remote roles available, fully remote within the U.S.
• Travel requirements: Up to 10% travel.
• Physical requirements: Must be able to sit for long periods and handle long periods of screen time.
• Technology requirements: Reliable, high-speed internet.
• Eligible for sponsorship: No.