SEO/GEO Specialist

Role Description

doola is looking for a highly strategic and hands-on SEO / GEO (Generative Engine Optimization) Specialist to own and scale our organic growth engine with the primary goal of driving paid plan purchases through traditional search and AI search. This is a senior, high-impact role for someone who can operate autonomously, define strategy, and execute across SEO, content, and AI-driven discovery channels.

• Own organic and AI search as a revenue channel.
• Drive measurable paid plan purchases (Starter, Tax & Compliance, Business-in-a-Box, etc.) through SEO and GEO.
• Build doola's category authority across Google and AI search.
• Own and execute doola’s SEO and GEO strategy across blog, landing pages, and AI-driven discovery platforms.
• Map LLM belief-state across ChatGPT, Gemini, and Claude for priority queries.
• Identify citation gaps vs. competitors.
• Develop conversion-focused content strategy mapped to specific products.
• Build keyword and query maps that route searchers to the right product page based on intent and stage of journey.
• Optimize content and brand presence for AI platforms such as ChatGPT, Gemini, and Claude.
• Identify and close authority gaps through digital PR and high-trust backlinks.
• Manage citation-building campaigns - proprietary data, listicle placements, executive thought leadership in publications LLMs trust.
• Manage external vendors and contractors for digital PR, link acquisition, content production, and technical SEO.
• Lead technical SEO and on-page execution in partnership with engineering.
• Audit site health, prioritize technical fixes, and ensure commercial pages are optimized for both Google rankings and LLM citation.
• Coordinate with paid media, CRO, and product teams to align organic and paid strategy.
• Report weekly leading indicators and monthly revenue contribution to the marketing team and leadership.

Qualifications

• 4 to 7 years+ of experience in SEO, content strategy, or organic growth roles.
• Demonstrated experience moving organic from 'traffic source' to 'revenue channel.'
• Proven experience building and scaling SEO programs, including technical SEO and backlink acquisition strategies.
• Strong familiarity with SEO tools such as Google Search Console, Ahrefs, SEMrush, or similar platforms.
• Hands-on experience with Generative Engine Optimization (GEO).
• Familiarity with AI search tracking tools like Otterly.AI, Peec AI, LLMrefs, or Profound.
• Experience working with content management systems such as Webflow, WordPress, or equivalent.
• Strong analytical skills with the ability to connect organic growth metrics to revenue, conversions, and customer acquisition.
• Experience working with keyword research, content planning, and conversion-focused landing page strategies.
• Ability to manage external agencies, freelancers, or contractors in SEO, content, or link-building initiatives.
• Comfortable working cross-functionally with content, marketing, and product teams in fast-paced environments.
• Excellent written and verbal communication skills in English.

Benefits

• Opportunity to work with a dynamic and innovative company at the forefront of the industry.
• Own a channel that's genuinely up for grabs.
• Collaborative and supportive team environment with opportunities for growth and development.
• Flexibility to work remotely from anywhere with a stable internet connection.
• Competitive compensation package with performance-based incentives.

Company Description

doola is a dynamic company committed to simplifying the complexities of business formation, payment setup, compliance, taxes, and more. We empower entrepreneurs and businesses of all sizes to navigate the intricate landscape of financial and regulatory requirements with ease.