SEO Specialist

Role Description

The SEO Specialist executes hands-on organic search, eCommerce product discoverability, marketplace content, and digital merchandising initiatives across North Coast Medical's digital properties. Reporting to the SEO Manager, the role supports search visibility, qualified traffic, product-page performance, product-content quality, and product data consistency across NCM.com, Google Merchant Center, Amazon, RxCart, distributor platforms, and other digital channels.

The position focuses on:

• On-page SEO
• Product content optimization
• Taxonomy support
• Product feed quality
• Marketplace metadata
• Amazon listing support
• Image optimization
• Technical SEO fixes
• New product launch readiness
• Conversion-focused improvements
• Recurring performance reporting

Working within approved brand, content, and regulatory standards, the Specialist uses search data, product information, competitive insights, and analytics to identify practical optimization opportunities.

The role also supports emerging search visibility and internal workflow efficiency by helping priority product and category content remain clear, factual, structured, and easy for search engines and AI answer experiences to interpret and cite.

Qualifications

• 3+ years of experience in SEO, eCommerce, product content, product data, digital merchandising, or digital marketing.
• Foundation in on-page and content SEO best practices.
• Experience optimizing product content, metadata, and product-page content for search, marketplace discoverability, and buyer decision-making.
• Familiarity with product taxonomy, category structure, product attributes, filters, site search, or related eCommerce discoverability concepts.
• Familiarity with marketplace or product feed concepts, including Google Merchant Center, Amazon listings, distributor feeds, or similar product data environments.
• Working knowledge of HTML, CSS, and common website CMS platforms; WordPress preferred.
• Strong written communication and the ability to work within established content, brand, and regulatory standards.
• Strong attention to detail and the ability to manage multiple priorities with minimal supervision.
• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent practical experience.

Requirements

• Hands-on experience with Google Merchant Center, product feeds, Amazon listing optimization, A+ content recommendations, backend keywords, or marketplace search term optimization.
• Familiarity with search and analytics tools such as Google Search Console, SEMrush, Plausible Analytics, Tableau, and related reporting tools.
• Understanding of image optimization best practices, including compression, alt text, structured data, accessibility considerations, and file-naming conventions.
• Experience using AI tools for content generation, rewriting, summarization, research support, reporting, or optimization workflows.
• Familiarity with healthcare, medical products, therapy products, rehabilitation products, B2B eCommerce, or regulated product-content environments.

Benefits

• Competitive salaries
• Excellent benefits (e.g. Medical, Dental, Vision, Life Insurance, PTO, 401k Match, Employee Assistance Program)
• Opportunity to work from home

Physical Requirements & Work Environment

• This position is primarily remote but may require travel to the Corporate Office when required.
• Work involves sedentary to light work in a home office environment.
• Frequent computer use including keyboard, mouse, headset, and video conferencing.
• Ability to sit for extended periods and perform typical office tasks.
• High-speed internet connection with video conferencing capability and bandwidth for VPN access.