Senior Associate, Brand Experience (Planning)

Overview The Senior Associate, Brand Experience (BE) serves as the day-to-day steward of media communications for assigned brands, including accurate budget control and the execution of digital media activity. Working on a leading automotive insurance account, this role partners with internal teams, vendors, and clients to develop and execute integrated media plans that drive awareness, consideration, quote generation, and policy acquisition. The Senior Associate will help develop innovative strategies to meet and exceed client business objectives while providing actionable insights and recommendations to optimize campaign performance across channels. Responsibilities Assist in the development of digital media plan options and recommendations Maintain accurate budget control and flow of media activity and update client on timeline/consistent basis Demonstrate strong understanding of online/offline media fundamentals, including media math, target audience development, and communication goals (reach/frequency) Demonstrate proficiency with systems/tools (MRI, Media Tools) Gather and analyze appropriate research to provide sound, strategic, consumer insights-driven paid media recommendations Establish collaborative, productive working relationship with partner agencies (where/when applicable), helping create a seamless communications process Demonstrate creativity and agility when problem solving Opportunities to deliver POVs/position papers on key client issues and/or client opportunities Prepare media authorizations per approved plans/project requests Foster strong relationships with internal teams and client groups Assist with adhoc projects or responsibilities as assigned Qualifications 1.5+ years of Paid Media planning experience and Media Tools knowledge (outside of internships) Working knowledge of media systems/platforms (Kantar, Media Tools Flowchart Software, R/F and Optimization Software, comScore, Prisma, Mbox, MRI/GfK, GWI) Strong proficiency in Microsoft Office Suite, including advanced Excel skills (Pivot Tables, VLOOKUPs, data analysis, and reporting) PowerPoint experience developing client-facing presentations and strategic recommendations Strong communication and presentation skills Curious and motivated, solution-oriented problem solver Ability to work independently as well as in a team setting Strong organizational, time management, and problem-solving skills Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together and we believe that our differences make us stronger. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $50,065.00 - USD $66,360.00 annually. The Company anticipates the application deadline for this job posting will be 8/3/2026. #J-18808-Ljbffr Publicis Groupe Holdings B.V