Senior Associate, Paid Social

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. Role Summary & Impact As a Senior Associate, Paid Social, you will continue down the specialist career track, receiving continual training and close mentorship in all aspects of paid social. You will have already advanced beyond the initial stepping stones of understanding the fundamentals of Social. In this role, you will have increased responsibility and accountability for Paid Social campaign execution and will gain further exposure to account growth opportunities through client-facing missions. Skills and Experience Assist social strategy development work by compiling client research, competitive data and social platform information. Support and improve paid media tactical planning and buying across all platforms, such as Facebook, Instagram, Twitter, Pinterest, and TikTok. Set up media trackers, build media authorizations and insertion orders, steward the billing process and actualize dollars on an ongoing basis. Assist team in identifying optimization opportunities and making media recommendations. Support community managers to develop and maintain social content calendars for various platforms. Stay current. Though your research and practice, stay ahead of the latest updates regarding tools, techniques and methods related to social media. Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience. 1+ year or more of practical experience running paid social campaigns. Prior experience using Excel for data management and/or budgeting is a plus. Excellent verbal and written skills; uncommon organizational skills, multi-tasking capabilities, and attention to detail. Most importantly, eager to learn, adaptable, and have a strong interest in the advertising/media industry. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. Salary Range US Pay Range: $45,000 - $90,000 USD Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. Equal Employment Opportunity WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. #J-18808-Ljbffr WPP Media