Senior Manager, Paid Social

As a Senior Manager, Paid Social you will be the primary architect of our Paid Social strategy. You will help build a program rooted in incrementality, omnichannel lift, and algorithmic efficiency. You will lead a team responsible for our Paid Social campaigns (Meta, TikTok, Pinterest etc), integrating MMM insights into tactical execution, and leading data-driven optimizations to drive business growth.

This is an on-site position (Monday through Thursday) based out of our Chicago, IL office with the flexibility to work remotely on Fridays.

A day in the life as a Senior Manager, Paid Social...

• Lead Paid Social strategy across all major publishers (Meta, Pinterest, TikTok) including campaign planning, segmentation, algorithmic bidding, creative and test ideation

• Oversee programs day to day including mix, targeting, creative and a rigorous testing roadmap to ensure spend aligns with business goals

• Utilize advanced algorithms, automation and innovative tech integration to drive measurable omni impact and efficiencies in the platforms

• Partner with Analytics leads to action off of MMM (Marketing Mix Modeling) and customer insights, driving the program toward incremental results

• Partner with in house Creative on ad development and testing

• Collaborate with internal teams including Brand, Performance and Email Marketing, eCommerce, SEO/GEO, CRM, Analytics to drive total business outcomes

• Serve as the organization's Social expert, educating stakeholders on channel opportunities while managing key vendor and agency relationships

• Own internal clarity and progress towards evolution to a best in class Paid Social program, stay on top of emerging trends in tools, tech and process

• Lead and manage Social team within Performance Marketing, develop direct reports focusing on data driven, collaborative & customer-focused skillsets

What you'll bring to the table...

• Deep expertise in Paid Social strategy specifically across Meta, TikTok and Pinterest, including advanced campaign architecture and Advantage+/automated solutions

• Extensive "hands-on-keys" experience in Meta Ads Manager, TikTok Ads Manager, and Pinterest Ads; experience with Adobe Analytics or specialized social optimization tools is a bonus

• Experience in Catalog management and feed optimization to drive personalization and discovery

• Strong understanding of platform algorithms and how to steer them using Conversion API, offline conversion signals and first party data

• Advanced analytical and data visualization skills and a proven record of leveraging data to drive Omni business outcomes, Excel expertise strongly preferred

• Data and performance driven mindset, passion for testing and proving value through ongoing optimizations

• Attention to detail and the ability to manage multiple projects at once

• Curiosity and willingness to partner with cross functional teams to understand our customer and business

We'd love to hear from you if you have...

• 8 years experience in Paid Social with 3+ years in a Retail/ecommerce environment

• Bachelor's degree in Marketing, Advertising, Economics, Statistics or Analytics focus preferred or equivalent work experience

• Advanced proficiency in Excel required

• Deep expertise in Meta, TikTok and Pinterest full funnel advertising, including advanced algorithmic bidding to omni and high value outcomes

• Agency or Brand experience managing enterprise level Paid Social budgets, omni specialty retail preferred

Euromarket Designs, Inc., which does business as Crate and Barrel and CB2, will be referred to as "the Company". The Company is deeply committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact the location you are applying to here and ask to speak with a manager regarding the nature of your request. The Company is an equal opportunity employer; applicants are considered for all positions without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, gender identity, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law. The Company participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US. State / City Compliance: The Company will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.