Manager, Paid Social

About Ovative Group Ovative Group is an independent, full‑funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino’s, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don’t just track data; we redefine success. Our proprietary MarTech platform, EMRge, helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement makes EMRge the first MarTech platform to measure businesses holistically. Our work has been recognized by organizations such as Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. About the Role Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to paid social optimization at Ovative Group is unique. We measure and optimize paid social campaigns at the enterprise level, both online and offline. Our clients are household names spanning multiple industries, including retail, healthcare, education, CPG, and hospitality. The Ovative Group Manager, Paid Social position is an opportunity for an experienced candidate to take the next step in a leadership role at a fast‑growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates great critical thinking, sophisticated understanding of the digital media landscape, phenomenal client management, and inspiring team leadership. They will play a pivotal role in helping Ovative continue our journey toward measuring and optimizing paid media to the true enterprise impact, not solely e‑commerce impacts. Responsibilities Cross‑functional strategy & thought leadership Act as a subject matter expert for Paid Social strategies by continually evolving Ovative’s approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends. Develop and drive forward multi‑channel digital media strategies and roadmaps aligned with client program growth goals, focusing on retailers and omnichannel retail use cases. Support higher level, cross‑functional marketing strategy projects by providing deep media expertise. Understand and find synergies across digital channels within the client mix in partnership with other team members. Performance media management & execution Lead day‑to‑day management and optimization of client paid social programs. Campaign planning, strategy and plan documentation. Campaign tactics and segmentation build‑out and optimization. Algorithmic bid platform and manual bidding strategy and optimization. Test ideation, planning, and management. Custom analysis, reporting and insights. Creative management and trafficking execution. Site and inventory management. Manage privacy and evolving do‑not‑track trends directly, or in partnership with, other media partners. Strategic partner management. Build and maintain team process, QA checklists, and documentation that enable consistent, scalable execution across clients and team members. Client relationship management Lead day‑to‑day management of client paid social programs. Clearly define program objectives, tactics and KPIs. Develop and deliver client communication. Build strategies for clients and lead tactical planning and execution. Effectively manage and grow client relationships and establish trust and credibility. Effectively influence client stakeholders to evolve strategies and measurement approaches to drive enterprise impact through paid social channels. Team leadership and employee development Recruit, train and manage new Ovative team members. Foster a culture of open communication and 360‑degree feedback. Inspire your team and direct reports to reach their quarterly, annual, and long‑term goals. Design, implement, and continuously improve operating rhythms, workflows, and processes (e.g., status meetings, intake, prioritization, QA, documentation) that enable a high‑performing and organized team. Requirements 5+ years of experience directly responsible for enterprise‑level Paid Social advertising programs. At least 1+ year of experience managing direct reports. Great communication and extensive client management experience (internal or external). Proven track record of success driving strong positive results through paid social channels. Proven mastery of performance‑based, direct response marketing programs. Execution experience with platform UIs and ad serving/ad tech. External partner management. Sound conceptual and analytical problem‑solving skills. Exceptional attention to detail. Demonstrated experience building and scaling team processes and organization, including workflow design, documentation, and operating routines for paid media or digital marketing teams. Preferred Experience leading paid media programs for large‑scale retailers, omnichannel retail brands, or e‑commerce businesses, including collaboration cross‑channel activations. Hands‑on experience with Retail Media Networks activations, including planning, activation, and measurement. Strong digital agency experience or digital lead on the client‑side. Previous experience in performance marketing, retail, e‑commerce, etc. Bid technology platform experience. Pay Transparency At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this Manager position is $90,000 to $132,000, inclusive of a 20% bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information provided below. Benefits Of Working At Ovative Group We provide strong, competitive, holistic benefits that understand the importance of your life inside and outside of work. Culture Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. This environment helps foster an environment where smart people can support each other in performing to their highest potential. Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same‑sex partners, ensuring equitable care and support for all families. Compensation and Insurance We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. We’re rewarded fairly and when the company performs well, we all benefit. Tangible Amenities Access to all office spaces in MSP, NYC, and CHI. Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in‑person collaboration with teams. Generous paid vacation policy. 401k match program. Top‑notch health insurance options, inclusive of same‑sex partners. Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs. Monthly stipend for your mobile phone and data plan. Sabbatical program. Charitable giving via our time and a financial match program. #J-18808-Ljbffr Ovative Group