Paid Media Specialist

Who is Hyperscope? hyperscope is a b2b digital media company developing and operating media brands in numerous industries. We engage millions of passionate professionals every month by delivering entertaining, informative, industry-specific content across a variety of digital channels. Our advertisers are leading industrial brands that want to connect with our audiences. We work closely with them to create innovative and effective media programs that deliver value to the audience, enabling deeper connections, enhancing brand perception and fostering business opportunity. We believe that B2B media should not be boring. Whether that’s through an Instagram story, a curated e-newsletter, a forum thread or a TikTok, we believe that effective media reaches people on the platforms they prefer, engages them with innovative formats and always speaks the audience’s language. We’re having fun, growing fast, and consistently delivering innovative media solutions and unmatched performance. About the Role Title: Digital Marketing Specialist Reports to: Digital Operations Manager The Digital Marketing Specialist for hyperscope media is a digital marketing professional who thrives at the intersection of content, analytics and execution. This is a hands‑on role suited for someone who enjoys building and optimizing paid media campaigns, digging into performance data, and continually improving results through data‑driven execution. You’ll manage cross‑channel advertising campaigns and lead email marketing initiatives that engage our audiences, support our advertising partners and drive measurable growth across hyperscope’s brands. From fine‑tuning digital campaigns that deliver real results to building newsletters that inform and entertain, you’ll play a key role in advancing hyperscope’s digital marketing operations. Ideal candidates bring both an analytical and creative mindset — someone who loves testing, learning and refining based on data trends, but also doesn’t shy away from crafting engaging ad, newsletter or social media copy. The position is based in Chicago and requires the willingness to travel as needed to attend trade shows and support product and content development. What you will do. End to End Digital Campaign Management 45% You will be responsible for managing our clients’ digital campaigns, from a smooth onboarding process to frictionless implementation, execution and reporting. Set up, daily management and reporting for our clients’ paid display (Google, AdButler), social (Meta, LinkedIn, YouTube) and native campaigns (Taboola, Outbrain). Ongoing coordination with the sales team and clients to support new program development and onboarding, including selecting and developing campaign assets (copy, creative, etc.) from new and existing client content. Support sales with campaign performance insights, recommending content and developing assets for ongoing client campaigns, advertiser program scoping, and ad-hoc reporting. Work closely with the internal team to proactively identify opportunities for innovation and incremental business growth. End to End Email Marketing Management-40% You’ll oversee hyperscope’s owned email channels — building and deploying emails, managing subscribers, and tracking performance to continually enhance engagement and deliver results. Curate, build and deploy weekly editorial eNewsletters and client-sponsored email sends using HTML and drag‑and‑drop builders (SendGrid, HubSpot, etc.). Manage subscriber databases — performing list cleaning, segmentation and suppression to maintain a high‑quality, engaged audience. Ensure quality control and compliance across all email campaigns, including proofreading, testing across devices/clients, and adhering to CAN‑SPAM and other regulatory standards. Collaborate with the internal team to align on advertiser placements, deployment dates and reporting. Track and analyze campaign metrics (deliverability, open rates, CTORs, etc.) to optimize future performance and inform email marketing strategies. Audience Data Activation & Reporting-15% You’ll turn audience and campaign data into actionable insights that drive smarter marketing decisions and optimize campaign performance. Analyze campaign and audience data across platforms (BigQuery, Google Analytics, Meta Ads Manager, etc.) to draw insights, identify optimizations and report results. Collaborate with the Digital Operations Manager to improve audience data collection and activation, maintain segmentation logic, and support database hygiene. Support Digital Operations Manager with the creation of performance dashboards and periodic reports for internal stakeholders and clients. What we have to offer The opportunity to make an impact and grow: We are a small, creative, dedicated and quickly growing team. You will be joining us at a time of growth and will have the opportunity to influence and shape our media organization. Unlimited sick and vacation time: And trust us, unlimited means UNLIMITED. Annual learning credit: Want to learn something new? We'll pay for it. Flexible work arrangements: We operate on a hybrid office/remote model. We currently work at the office Mondays and Thursdays and work remotely the rest of the week. 401(k) employer match: Helping you be ready for the future in the present. Premium healthcare, dental and vision partially covered by employer: We want to make getting sick less awful. What you will need to succeed We are looking for a self-starter with an entrepreneurial spirit, interested in digital marketing and with demonstrated experience of social media and online community management. Someone always looking for opportunities to learn and improve for themselves and the team with which they work. A curious and inquisitive mind that can develop and execute creative solutions with attention to detail. Required Skills & Experience 1 to 2 years of experience in similar role. Paid media proficiency: Experience managing paid display, native and social media campaigns, including familiarity with Business Manager accounts (Meta, LinkedIn, etc.). Google Ads Display Certification is preferred but not required. Email marketing expertise: Experience building and deploying marketing emails (HTML and drag-and-drop), managing subscriber lists, segmenting audiences, and optimizing based on engagement metrics. Data-driven mindset: Strong analytical skills with the ability to extract and interpret online analytics data (e.g., Google Analytics, Meta Ads Manager) and audience data (e.g., BigQuery, Customer Data Platforms) to draw insights, identify optimizations and report results. Creative execution: The ability to create error‑free, compelling copy and design assets for digital ads and emails (headlines, body copy, visuals) that capture attention, engage audiences and support campaign objectives. Curiosity and industry interest: Willingness to develop an intimate knowledge of vertical industries served by hyperscope. #J-18808-Ljbffr