Remote Brand Media, Influencers and Partnerships Senior Manager

Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 91.6 million monthly active users (MAU), as of September 30, 2025, across more than 180 countries. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family). remote-first employees. Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. We are building an AI native company where AI is an integral part of how we build and operate. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Life360 seeks to build an iconic brand rooted in making everyday family life better. To that end, we are seeking a highly creative “Demand Creation” expert to lead critical media and distribution channels that elevate our brand standing and widen our customer acquisition funnel. Notably, this individual will own our demand creation media strategy and stewardship (working with a hybrid agency partner). They will also help identify, source, and manage partnerships (with platform/agency support) with both influencers and other brands we wish to associate with. They will partner with our performance media specialist to ensure cohesion and connectivity across our funnel. They will work deeply with teams in and outside of Marketing, especially our Creative team to ensure we have strong channel/message fit. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity. DEMAND CREATION PAID MEDIA STRATEGY & EXECUTION Develop and optimize paid media programs that build awareness and consideration for Life360 Work with the creative team to ensure optimal channel/message fit. We are looking for a highly creative marketer who can bring unique and differentiated media choices to our mix. Build a great partnership and successfully lead our media agency collaboration. INFLUENCER MARKETING STRATEGY & EXECUTION Working in collaboration with our Brand & Creative team, identify influential personalities that we should be associating with and working with. Work with agency and platform partners, as you see fit, to procure and manage these deals. Work with Analytics to assess the overall and relative performance of our influencer partnership deals. BRAND PARTNERSHIPS STRATEGY & EXECUTION Working in collaboration with several internal partner teams (Brand & Creative, Devices, etc.), identify brands that we should be associating and partnering with. The brand partnerships can run the gamut in terms of how they manifest. Work with our Biz Dev team to outline key, desired “gives/gets” for these partnerships and land highly mutually beneficial deals that deliver on each party’s goals. Work with Analytics to assess the overall and relative performance of our brand partnership deals. 7+ years of experience in brand-oriented paid media (including digital, paid social, TV/FEP/CTV, OOH, etc.). ~ Track record of creativity in media. Proven track record managing 8-figure paid media budgets ~ Experience procuring, managing and assessing successful influencer deals. ~ Track record of successful collaboration with other brands to deliver on respective and shared goals. ~ This includes Marketing Mix Modeling, attribution, brand tracking, matched market testing, platform lift/incrementality tests, and more. ~ Medical, dental, vision, life and disability insurance plans (100% paid for employees) ~Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being ~ Flexible PTO, 13 company-wide days off throughout the year ~ Winter and Summer Weeklong Synchronized Company Shutdowns ~ Equipment, tools, and reimbursement support for a productive remote environment ~ Members Before Metrics - We focus on building an exceptional experience for families. Our Commitment to Diversity We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work. We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. LI-Remote ____________________________________________________________________________