Digital Marketing & CRM Manager

Key Responsibilities

• Strategic Leadership & Localization: Develop and own the comprehensive digital marketing strategy for the assigned product line, adapting global content and campaigns to fit the Canadian cultural context, bilingual requirements (English/French where applicable), and market regulations.
• Integrated Campaign Management: Lead and coordinate cross-functional digital initiatives across Website, Paid Media (Meta, Google, TikTok, YouTube, etc.), Social Media, and CRM journeys. Ensure seamless integration between brand awareness and lower-funnel conversion tactics.
• Performance Marketing & Budget Ownership: Oversee “always-on” and tactical paid media campaigns with a strong focus on lead generation, Cost Per Lead (CPL) efficiency, and full-funnel ROI. Manage the digital advertising budget, allocate spend effectively, and maintain strict adherence to Canadian Anti-Spam Legislation (CASL) and Quebec’s Bill 25.
• Cross-Functional Collaboration: Act as the primary digital liaison between internal teams (Marketing, Sales, CRM, Business Development Center) and external agency partners. Manage vendor relationships to ensure deliverables meet Canadian market standards.
• Data-Driven Decision Making: Monitor, analyze, and report on KPIs such as lead volume, CPL, conversion rates, website traffic, engagement, and overall campaign ROI. Translate complex data into actionable insights and executive-level presentations.
• Consumer Insights & Localization: Apply a deep understanding of Canadian consumer behavior, regional differences (e.g., urban vs. rural), and privacy-conscious expectations to optimize digital touchpoints. Ensure website content, landing pages, and digital assets comply with local language laws and accessibility standards.
• Innovation & Growth: Proactively identify opportunities for innovation, A/B testing, and growth within the Canadian digital landscape. Stay ahead of trends in the automotive and tech sectors to keep the brand competitive.
• Brand Consistency: Guarantee consistency in messaging, visual identity, and user experience across all digital platforms, ensuring alignment with both global brand standards and local market specifics.

Requirement

• sEducation
• :Bachelor’s degree in Marketing, Business, Communications, Digital Media, or a related field
• .Experience
• :5-8+ years of progressive digital marketing experience, with a strong background in the Canadian market
• .Industry experience in automotive, consumer electronics, or high-consideration consumer goods is highly preferred
• .Proven experience in agency/vendor management
• .Strong background in performance marketing and lead generation
• .Technical Knowledge
• :Mastery of Paid Media platforms: Meta Ads, Google Ads, TikTok Ads, YouTube, and programmatic DSPs
• .Advanced proficiency in Web Analytics (Google Analytics 4, Google Tag Manager, Looker Studio)
• .Experience with CRM and Marketing Automation platforms (Salesforce, HubSpot, Marketo, or similar)
• .Strong understanding of full-funnel digital strategies, SEO/SEM, and CRO (Conversion Rate Optimization)
• .Languages
• :English: Professional fluency (written and spoken) is mandatory
• .French: Bilingualism (English/French) is a significant asset, particularly for national campaigns targeting the Quebec market

.
Preferred Qualificatio

• nsExperience working with global headquarters to localize content for the North American or Canadian marke
• t.Familiarity with Canadian privacy laws (CASL, Quebec Law 25) and their impact on digital targetin
• g.Knowledge of the Canadian automotive regulatory environment (e.g., provincial advertising guidelines