Marketing Specialist

Marketing Specialist

Bowman has an opportunity for a Marketing Specialist to join our team remotely.

At Bowman, we believe in creating opportunities for aspiring people to thrive and achieve ambitious goals. That's why a career at Bowman is more than a job. It is an opportunity to be part of a diverse and engaged community of professionals, to be treated as a respected and valued member of a motivated team and to be empowered to do exceptional work that advances the best interest of everyone involved. We recognize the importance of creating a work environment that is both rewarding to our employees and supportive of our unwavering commitment to provide unparalleled service to our clients.

Purpose

Intermediate individual contributor and proposal producer who provides support in the execution of the company's sales and marketing initiatives.

Responsibilities

Leadership and Direction

• Perform work under limited supervision requiring the need to exercise independent judgement and discretion on a regular basis.

At the Operational and Company Level

• Work collaboratively with cross functional groups to produce sales and marketing collateral to support business initiatives. Maintain up-to-date knowledge of key organizational project initiatives and industry competitors.

Do the Work

• Preparation of proposals in response to RFP requests, qualifications and teaming opportunity materials for both public works and private development projects managing the process from content generation through to debriefing.
• Leverage a whole-brain approach to marketing—balancing strategic thinking with creative execution—to develop compelling, visually engaging content that resonates with target audiences.
• Apply graphic design skills/knowledge to elevate visual storytelling and mentor junior staff in design principles, branding consistency and layout best practices.
• Assist business development/project teams with prequalification and lead tracking efforts.
• Prepare presentations and assist with interview preparation.
• Produce marketing and communications collateral including brochures, project profiles, team resumes, etc.
• Create visually appealing graphics in support of proposal preparation and corporate initiatives, as needed.
• Maintain efficient marketing processes, record keeping systems and historical information per department standards.
• Assists in management and integrity of company project and resume database.
• Contribute to the development and maintenance of graphics library.
• May assist in coordinating and potentially participating in industry, tradeshow and recruiting events.
• Research and compile data on clients, communities and/or markets to support strategy development.
• Complete day-to-day marketing tasks, projects and activities, as requested.

Success Metrics and Competencies

• Strong time management, self-reliance and ability to operate independently with limited direction.
• Strong organizational and problem-solving skills with the ability to pivot in a fast-paced environment while effectively managing multiple priorities.
• Strong sense of urgency in responding to stakeholders.
• Demonstrated ability to think proactively, exercise sound judgment and resourcefulness.
• Strong work ethic, a positive attitude, and a willingness to learn and grow.
• Exemplify the Bowman brand internally and externally.
• Proven ability to synthesize information into professional marketing communications.
• Work collaboratively with cross functional groups.

Qualifications

• Minimum of two (2) years professional services marketing experience with emphasis and clear understanding of proposal development. (AEC preferred)
• Associate or bachelor's degree in marketing, communications, or related field preferred. Commensurate work experience also considered.
• Proficient in Adobe Creative Suite (InDesign, Illustrator, and Photoshop) and Microsoft Office Suite (Work, Excel, and PowerPoint).
• Excellent writing, editing and communication skills.
• Strong organizational and problem-solving skills.
• Strong graphic design and layout capabilities.
• Flexibility to work as needed to meet deadlines.

About Bowman

Are you ready to build a career that makes a lasting impact? At Bowman, our people are at the center of everything we do. We're committed to creating an environment where employees can thrive both personally and professionally, while helping to shape the infrastructure of tomorrow.

A career at Bowman means being part of a collaborative, forward-thinking organization where innovation, inclusion, and growth are encouraged at every level. We offer competitive compensation, a supportive work environment, and benefits designed to help our employees succeed.

Salary and eligible variable compensation (if any) commensurate with experience. Range $65,000 - $80,000 and includes a comprehensive benefits package.

Our comprehensive benefits package includes:

• Medical, dental, vision, life, and disability insurance
• 401(k) retirement savings plan with company match
• Paid time off, sick leave, and paid holidays
• Tuition reimbursement and professional development support
• Discretionary bonuses and other performance-based incentives
• Employee Assistance Program (EAP), wellness initiatives, and employee discounts

Eligibility for certain benefits may vary based on position, location, and employment status.

Physical Demands and Working Environment

• Eligible for remote work arrangements.
• Primarily indoor professional office environment which may include bright/dim light, noise, fumes, odors, and traffic.
• Mobility around an office environment.
• Frequent and prolonged use of standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Bowman is proud to be an Equal Opportunity Employer committed to fostering a diverse and inclusive workplace where all employees feel valued and respected. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.